tag:blogger.com,1999:blog-35989768767801131932024-03-14T16:00:47.188+13:00The Envy CollectionNicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.comBlogger132125tag:blogger.com,1999:blog-3598976876780113193.post-38293671770276246512014-05-28T22:25:00.000+12:002014-05-28T22:25:56.069+12:00The Envy Collection Has Moved House > Please visit www.theenvycollection.com<span style="font-family: Trebuchet MS, sans-serif;">Hi Everyone,</span><div>
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<span style="font-family: Trebuchet MS, sans-serif;">I decided it was time my blog grew up a little, slipped on a more sophisticated outfit and rented a place in a nicer suburb. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Please join me at my new look blog: <a href="http://www.theenvycollection.com/">www.theenvycollection.com</a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I've been blogging since June 2011 and it's been a truly rewarding experience which has taught me so much. It's still a huge buzz when I meet people who have been reading this. Even though it often feels like I may be talking to myself it's still great fun. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Since starting the blog has evolved from design, advertising and art ramblings to a focused NZ advertising blog. </span><span style="font-family: 'Trebuchet MS', sans-serif;">I'm always on the look out for new marketing and advertising inspiration. I'm looking forward to getting back into blogging more regularly, if you have any feedback on the new site or posts don't hesitate to leave a comment. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Thanks for reading! </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">~ Nicole </span></div>
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-58085432251689622852014-02-16T22:05:00.000+13:002014-02-20T17:32:36.263+13:00Battle of the Burgers (and Billboards)<span style="font-family: Trebuchet MS, sans-serif;">Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">What do you think a clever ploy or dirty tactics? </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Click read more to see more examples of international billboard wars!</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Photo via <a href="http://www.jest.com/article/165820/6-organizations-taking-their-feuds-to-billboards">Jest.com</a></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj51NbYWSK4bfbNytYlxfxWRnLPHy_QfAO4b-RK0GW8DYuqe7YA1qTvBTby3xzxJtrTVMt9fpju1fyMSs21c08sdqbJIRR2PI75ZlXWiZOWziNKSEuENASQsTjylKyWHnSVnNnL-dIMTPA/s1600/gameover2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj51NbYWSK4bfbNytYlxfxWRnLPHy_QfAO4b-RK0GW8DYuqe7YA1qTvBTby3xzxJtrTVMt9fpju1fyMSs21c08sdqbJIRR2PI75ZlXWiZOWziNKSEuENASQsTjylKyWHnSVnNnL-dIMTPA/s1600/gameover2.jpg" height="378" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Photo via <a href="https://www.blogger.com/BMW%20http://creativecriminals.com/billboard/bmw-audi-got-owned-part-ii/">Creative Criminals</a></span></td></tr>
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<span style="font-family: Trebuchet MS, sans-serif;">But Audi gets some points back for this one. Not a battle but definitely a clever use of current events in a billboard!</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZw3ErkGgDR7B0e2tGYb9UrmUHj7R1HD8Ydm8Lm7E8E_z4rtuVraeqTzww3XChQoncxK-SCoNpUw_qh4uYH_-b2ZNcH72k-4JCjGSxtPpr7hsCZghrtBambPDUvI4hXIJ1lw-OJt4n7BU/s1600/AudiTopTop1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZw3ErkGgDR7B0e2tGYb9UrmUHj7R1HD8Ydm8Lm7E8E_z4rtuVraeqTzww3XChQoncxK-SCoNpUw_qh4uYH_-b2ZNcH72k-4JCjGSxtPpr7hsCZghrtBambPDUvI4hXIJ1lw-OJt4n7BU/s1600/AudiTopTop1.jpg" height="353" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Photo via <a href="http://creativecriminals.com/toptopicals/audi-four-rings/">Creative Criminals</a></span></td></tr>
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<br />Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-11451559427169551612014-02-03T22:12:00.000+13:002014-02-19T20:55:58.878+13:00Lorde Thanks Fans With Full Page Ad<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWGwwY8W5NPe2gTqLmWqePfKr3C0Yve9ixub7_sSNmJlWCv9eQU3ZE46OXucdLIOqCWQCAujE1TaOe_1_3MJgapi1HIjjTPlDssKz3OBLpZT4Mpxxg9AmpAeAzyDUi04IGBNh1C3WbEO8/s1600/lorde-billboard-650-430.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWGwwY8W5NPe2gTqLmWqePfKr3C0Yve9ixub7_sSNmJlWCv9eQU3ZE46OXucdLIOqCWQCAujE1TaOe_1_3MJgapi1HIjjTPlDssKz3OBLpZT4Mpxxg9AmpAeAzyDUi04IGBNh1C3WbEO8/s1600/lorde-billboard-650-430.jpg" height="208" width="320" /></a><span style="font-family: Trebuchet MS, sans-serif;">As most know, Lorde is an extraordinary singer who has quickly risen to meteoric fame, and become a national icon. Her success is <span style="background-color: white;">in part due to her intuitive understanding of her own personal brand and how to market herself</span>. A perfect example is this full page ad she placed in the NZ Herald after winning two Grammys and prior to her Laneways concert. </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Image via <a href="http://www.adweek.com/adfreak/lorde-takes-out-full-page-ad-new-zealand-thank-fans-handwritten-letter-155410">Adweek</a></span></td></tr>
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<span style="font-family: Trebuchet MS, sans-serif;">This clever move will appease anyone still miffed that Lorde didn't thank NZ specifically at the Grammys (did anyone expect Beyonce to thank America?). And for Lorde's already devoted fans this thank you letter is sure to make them love her even more. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">It's a classy move, well done Lorde! </span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">Here's another example of how Lorde has been marketed in the States. When her album was launched the cover art and release date was placed on the back windscreen of cars in the Los Angeles area. The clever part was that the cars belonged to genuine Lorde fans, meaning they weren't just ads but also testimonials. </span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEBVHvvw7jlzBMlhLPK-w5GKsjBT03I5PmOgGsf6b1-UKPIVQ1Ju5-fMcUWFEuloLMQe5iy6hUSR2FVDmCQwKQmwcdxSLAn1B-r2g2MJBkEoyHon9UNlAn6MAXMozi1d3Pb3J4fmihUs/s1600/Lorde+Car+Ads.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEBVHvvw7jlzBMlhLPK-w5GKsjBT03I5PmOgGsf6b1-UKPIVQ1Ju5-fMcUWFEuloLMQe5iy6hUSR2FVDmCQwKQmwcdxSLAn1B-r2g2MJBkEoyHon9UNlAn6MAXMozi1d3Pb3J4fmihUs/s1600/Lorde+Car+Ads.jpg" height="425" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Image via <a href="http://www.prnewswire.com/news-releases/lavarepublic-records-launch-revolutionary-ad-campaign-for-lorde-226007111.html">PRnewswire.com</a></span></td></tr>
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<span style="font-family: Trebuchet MS, sans-serif;">So far 17 year old Lorde seems to intuitively understand how branding and marketing works. It will be interesting to see how she develops her brand in the year following her global hit and Grammy wins. </span><br />
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<br />Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-10230182781322101702014-01-31T08:25:00.001+13:002014-02-19T20:56:34.499+13:00Westpac Stadium Wows With Direct Mail<span style="font-family: Trebuchet MS, sans-serif;">When my boss handed this to me he said "You'll like this, it's marketing gone mad". And he was so right. This direct mailer for Westpac Stadium's membership renewal drive is seriously impressive!</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The mysterious black box housed a Viewmaster with a highlights reel of the events and sports games that have been hosted by Westpac Stadium since it opened in 2000. A brilliant way of reminding members of the memories they've enjoyed and encouraging renewals. </span><br />
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-21475152748875133922014-01-25T10:39:00.000+13:002014-02-19T20:57:21.623+13:00Big Day Out - Marketing to music festival masses <div class="separator" style="clear: both; text-align: center;">
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</span> <span style="font-size: 12px;">Last week Big Day Out returned after a year off in 2013 and found a new home at Auckland's Western Springs. The festival headliners Pearl Jam and Snoop Dogg along with countless other world class bands drew back around 41,000 fans. </span></div>
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Amongst the tiny jean cut-offs and flower head bands were plenty of brands vying for attention. Here's a couple that caught my eye (click read more below):<br />
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<b>1. Lipton Ice Tea </b></div>
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There is 'refreshing' honesty in Lipton's ice tea marketing. One of their current billboards exclaims "10 out of 10 taste testers tasted it". It's an attitude that appeals to the skeptical Gen Y consumer. Overloaded with marketing messages it's fun to see a brand that doesn't take themselves too seriously and doesn't pretend they're smarter than the consumer. Yes we know you're advertising to us, but at least you brought a giant inflatable slide so we can enjoy it too! </div>
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Lipton also gave away plenty of free ice tea - the hot weather and long drinks lines made it the perfect sampling opportunity. As <a href="https://twitter.com/feemcleod" target="_blank">@FemMcleod's </a>Vine shows the Lipton Ice Tea ride literally 'blew' people away too. </div>
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Hmmmm Lipton ice tea <a href="https://t.co/4dNILrtSNL">https://t.co/4dNILrtSNL</a></div>
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— feemcleod (@feemcleod) <a href="https://twitter.com/feemcleod/statuses/424644961540534272">January 18, 2014</a></div>
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I couldn't help thinking that this is the type of event (and branding position) Coca-Cola would have owned. I wonder if Lipton is starting to make an impression on the soft drink giant's NZ market share.</div>
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Next year it would be great to see Lipton collect empty cans for recycling. The Lipton cans strewn across the fields weren't the best look. </div>
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I'm assuming that the Rock gave away a lot of singlets in the lead up to the Big Day Out as there were an impressive number in the crowd. They also featured a humorous Rock one-liner. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCdo_AbwY5C-FR9w5bqapbovZrxm0H6WUCF0JzOYFsNum_OPTQr_bk-nUQzKttre7XHTHakMLQ7b5VnGhCipAnGeW9v-FcdA466e_CIDVVntFd4Eqe3lbUQl9S2G-C1vesd_liMizysIs/s1600/Rock+Tee+Back.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCdo_AbwY5C-FR9w5bqapbovZrxm0H6WUCF0JzOYFsNum_OPTQr_bk-nUQzKttre7XHTHakMLQ7b5VnGhCipAnGeW9v-FcdA466e_CIDVVntFd4Eqe3lbUQl9S2G-C1vesd_liMizysIs/s1600/Rock+Tee+Back.jpg" height="239" width="320" /></a></div>
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3.<b> MTV</b></h3>
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Leading up to the day Sky and MTV ran a competition for a VIP view of the main stage (in a cherry picker that over looked the stage). However the reality was this was quite a way from the stage, offered no shade and the winners didn't seem to be having a great time. I entered but wouldn't bother again now I've seen the prize. </div>
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However they also released this massive MTV ball during the Lumineers which was a lot cooler. </div>
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<span style="background-color: white;">4. <b>Lift Plus Energy Area </b></span></h3>
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<span style="background-color: white;">Lift Plus has a large space which included an impressive truck and trailer, bean bags, a photo booth. I must admit I didn't venture in to check it out probably - the promo girls and fenced off area was a little too awkward for me. I think this discouraged others as it didn't seem to have the same interest level as the Lipton space. Perhaps it was just the obvious free giveaways</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfeZRiN4l910AHvgKbMTr2-lQC2syJ-aR_XQQDNAdvgoAAEbnCr8MZV9oT7slyXGf8sIqQwiog-9D8sO3xpjaNRT-pFPoqQ2q2i7Wtiun2URZYXZ4gEQOcRjXY3uWQU74AIkkZvtbIojg/s1600/Lift+plus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfeZRiN4l910AHvgKbMTr2-lQC2syJ-aR_XQQDNAdvgoAAEbnCr8MZV9oT7slyXGf8sIqQwiog-9D8sO3xpjaNRT-pFPoqQ2q2i7Wtiun2URZYXZ4gEQOcRjXY3uWQU74AIkkZvtbIojg/s1600/Lift+plus.jpg" height="210" width="640" /></a></div>
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<b>5. Metro Magazine </b></h3>
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The award for the most creative concept goes to Metro Magazine who created an alternative stage/performance area called the Cube. Described as a live pop-up issue activities included a constantly updated photo display of the BDO crowd in the style of Metro's On the Town society pages, live musical interlude, a display of Metro's best portrait photography, live debates and short films. Visitors could also star on their own personalised Metro cover.<br />
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The Metro tent was like a calm oasis in the middle of the BDO crowds but perhaps at a Food Show or arts festival it would have been more at home. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH9f3S6jMkPUmaD4X0N9ZI4qr_kqUwv6nO8SbmDNT3CKALTVP7-e6ipH_voaZsAqLahBHvW6Q0hamEVb_LQxy367RJK3BUfuiwecTJ_fYwAQSTE78bu-CpVaGa-cB1YyyYtpTW8dVCy3c/s1600/Screen+Shot+2014-01-25+at+10.17.35+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH9f3S6jMkPUmaD4X0N9ZI4qr_kqUwv6nO8SbmDNT3CKALTVP7-e6ipH_voaZsAqLahBHvW6Q0hamEVb_LQxy367RJK3BUfuiwecTJ_fYwAQSTE78bu-CpVaGa-cB1YyyYtpTW8dVCy3c/s1600/Screen+Shot+2014-01-25+at+10.17.35+AM.png" height="316" width="640" /></a></div>
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<b>6. The BDO Acts </b></div>
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But the ultimate brands on show were the artists we all paid to see. Snoop Dogg's blatant disregard for the laws of the land (encouraging people to smoke weed while he performed) was exactly what I expected. He was a brilliant performer that knew exactly how to play to the crowd. Pearl Jam was humble and lead singer Eddie Vedder paid tribute to the influence the Finn brothers had on his career and told other stories of his travels in NZ. <a href="http://www.idealog.co.nz/blog/2014/01/how-build-your-brand-pearl-jam" target="_blank">Robert Bruce has some great thoughts on building a brand like Pearl Jam</a>. </div>
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<b><span style="color: purple;">What did you think of these branding efforts? </span></b></div>
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<b><span style="color: purple;">Any other BDO brands that deserve some credit (or advice!)? </span></b></div>
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-52210838703428135232013-12-12T17:42:00.000+13:002014-02-19T20:57:49.519+13:00Presents for the advertising geek in your life<div>
<span style="font-family: Trebuchet MS, sans-serif;">With Christmas closing in quickly here's a few gift ideas for the advertising person in your life. Given that several of my family members are subscribed to this blog I must also add a caveat - <i>this is not a xmas hint list</i>! I'm lucky enough to have been given a few of these items already this year. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>1. Extra battery life</b></span></div>
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIdSIEF2Z26j6Bi9K-SraBvMKyXJJm5SyPtjNHqdIqMd5qkJRn9J5uRB-7u981WwXEsjqWwZWnawUr5P7XU1GBtXJ4v4ByupJcBmHR8I6VIorVkpPU9XyY-2ZtTo0vydu93o7THbGY6mc/s200/Mophie+Juice+Pack+for+iPhone4.jpg" height="200" width="200" /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg07KIeZ23hwqP1tmu2NyqXMVCxoXjNjV1y55684z8EPEtTbudxKxx7YQ0SFzR3WXtJyWtWtqJ3kuoisWFdxZNjWYXWXERfYUgVWj-shyphenhyphenGG3VkH82v4w3DRcV4dvmEDf3u4wgXTljUHGsY/s1600/H6893_AV5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg07KIeZ23hwqP1tmu2NyqXMVCxoXjNjV1y55684z8EPEtTbudxKxx7YQ0SFzR3WXtJyWtWtqJ3kuoisWFdxZNjWYXWXERfYUgVWj-shyphenhyphenGG3VkH82v4w3DRcV4dvmEDf3u4wgXTljUHGsY/s200/H6893_AV5.jpg" height="200" width="200" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Advertising people tend to be addicted to social media and inseparable from their smartphone. Make sure they never </span><span style="font-family: 'Trebuchet MS', sans-serif;">have to endure a moment without checking the latest status update or what's being shared about their brand with a <a href="http://store.apple.com/nz/product/H6249ZM/A/mophie-juice-pack-air-for-iphone-4-or-iphone-4s" target="_blank">Mophie Juice Pack</a>. It's a slim phone case that is also an extra battery. </span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">More ideas after the jump! </span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;"><b>2. Books </b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQmJOX883Qb6ffCj0o7LTyOQ6vZwCf72Ao4RDOcyK-Qz3xPAT_a6yX_YyW_SbbmNkfQpxRbGkBPaWSBZ_D4OuJ88cVacTmft1LSOxEsKOj6w_NoYnvjng_gliybhcrr_oub20OJqAu0wY/s1600/Sell.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQmJOX883Qb6ffCj0o7LTyOQ6vZwCf72Ao4RDOcyK-Qz3xPAT_a6yX_YyW_SbbmNkfQpxRbGkBPaWSBZ_D4OuJ88cVacTmft1LSOxEsKOj6w_NoYnvjng_gliybhcrr_oub20OJqAu0wY/s200/Sell.jpg" height="200" width="150" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvXueNvPlTudDP_kUt8C5BOgPLlJU1DCGON67VHGK-7C51Th-jlaTGiOPhg-MXuo0CiRuxooL_p8yOL-M-86Rkh7duGDoqH-2JA7IUOqK5hVpzyalomi_IQYDTOG2PvUyS0Vg1yoDY8I/s1600/Promoting+Prosperity.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvXueNvPlTudDP_kUt8C5BOgPLlJU1DCGON67VHGK-7C51Th-jlaTGiOPhg-MXuo0CiRuxooL_p8yOL-M-86Rkh7duGDoqH-2JA7IUOqK5hVpzyalomi_IQYDTOG2PvUyS0Vg1yoDY8I/s200/Promoting+Prosperity.jpeg" height="200" width="160" /></a></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">For anyone in the NZ advertising industry these two books are a must read. <a href="http://www.fishpond.co.nz/Books/Sell-Hazel-Phillips/9780143568414" target="_blank">Sell! by Idealog editor Hazel Phillips</a> is all you need to know on the history of advertising and the ad agency in New Zealand. It's a longer read but the amusing tales and quotes make it thoroughly</span><span style="font-family: 'Trebuchet MS', sans-serif;"> enjoyable. </span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">For those who prefer</span><span style="font-family: 'Trebuchet MS', sans-serif;"> pictures I would highly recommend <a href="http://www.fishpond.co.nz/Books/Promoting-Prosperity-Peter-Alsop-Gary-Stewart/9781877517969" target="_blank">Promoting Prosperity</a>. This is a stunningly beautiful book brimming with print advertising from times gone by. The ads range from apples to cigarettes to military recruitment; showcasing how advertising is intertwined with a country's culture and values. I was lucky enough to get this a month ago for my birthday and it's a constant fixture on our coffee table now. </span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><b>3. Magazines</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh93F1orYhdZT6ejta0AXlNuUT4WbX7wAW0MSotGqveWZaNCSNxx_qD5eDB39LwiinT1-6M4aKaE0Texpxk0sWTIIBzWLX55RYUomRRUEWRwkFt3LD9yA_17863NWmipu_CrkFb6e9_uuk/s1600/Idealog10121393748-shadow.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh93F1orYhdZT6ejta0AXlNuUT4WbX7wAW0MSotGqveWZaNCSNxx_qD5eDB39LwiinT1-6M4aKaE0Texpxk0sWTIIBzWLX55RYUomRRUEWRwkFt3LD9yA_17863NWmipu_CrkFb6e9_uuk/s200/Idealog10121393748-shadow.png" height="200" width="165" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWa9KdQyJfKzIyZAYgyH5jRPpdMbXgY1lfgVXHMZseutQMXh6beufUkTuAVLAuu7CBBobsgWzcEx2toi5DOoIk5tTOM3jk5YWc6Gu4qwo9H_mjQ63AMfoQnRIhyphenhyphenMSVoe3foI54ylJIPoM/s1600/NZMarketingMagazine2510139559-shadow.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWa9KdQyJfKzIyZAYgyH5jRPpdMbXgY1lfgVXHMZseutQMXh6beufUkTuAVLAuu7CBBobsgWzcEx2toi5DOoIk5tTOM3jk5YWc6Gu4qwo9H_mjQ63AMfoQnRIhyphenhyphenMSVoe3foI54ylJIPoM/s200/NZMarketingMagazine2510139559-shadow.png" height="200" width="164" /></a></div>
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span><span style="font-family: 'Trebuchet MS', sans-serif;">These publications are a great source of inspiration and information, I always love receiving the latest copy of <a href="http://www.isubscribe.co.nz/Idealog-Magazine-Subscription.cfm" target="_blank">Idealog</a> or <a href="http://www.isubscribe.co.nz/NZ-Marketing-Magazine-Subscription.cfm" target="_blank">NZ Marketing</a>. A year's subscription will cost $32 - $36. Good value and a gift that will literally keep giving! </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>4. DVDs</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxdkOpy1BL0RESqBrjgjTD4LzLEy7O8r3BptqSOvtBrR2MxnSwJw_zcRK57BpzWFuEudNrnGyXQR7l9gMUese3eTKBNO-rZSNQvCG4QoIJhvQ4DAHwBlt9UbzpBWK5f_Vq8h7dTYwU9eM/s1600/Mad-Men-The-Complete-1st-Season-3-Disc-Set-865890-7.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxdkOpy1BL0RESqBrjgjTD4LzLEy7O8r3BptqSOvtBrR2MxnSwJw_zcRK57BpzWFuEudNrnGyXQR7l9gMUese3eTKBNO-rZSNQvCG4QoIJhvQ4DAHwBlt9UbzpBWK5f_Vq8h7dTYwU9eM/s200/Mad-Men-The-Complete-1st-Season-3-Disc-Set-865890-7.jpeg" height="200" width="142" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl_m3eTPnSHb5Mlux28fcA0suHqcLPj9QuGJObYm_CfwSlDfx6J8ydoydFwTzavtHjEMEcNEIluDF09xttnQowaCdgkTxNqVJ46mBjdw79rV132jdbzlUU9eTuaNLxMWseSdoNt1AHTDU/s1600/Mad-Men-and-Philosophy-Nothing-is-as-it-Seems-2407326-7.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl_m3eTPnSHb5Mlux28fcA0suHqcLPj9QuGJObYm_CfwSlDfx6J8ydoydFwTzavtHjEMEcNEIluDF09xttnQowaCdgkTxNqVJ46mBjdw79rV132jdbzlUU9eTuaNLxMWseSdoNt1AHTDU/s200/Mad-Men-and-Philosophy-Nothing-is-as-it-Seems-2407326-7.jpeg" height="200" width="131" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This quintessential advertising drama is the logical DVD for the Mad Man (or woman) in your life. Series One is available from <a href="http://www.mightyape.co.nz/product/DVD/Mad-Men-The-Complete-1st-Season-3-Disc-Set/2634026/" target="_blank">Mighty Ape</a> for $19.99. If you're not sure which seasons your recipient seen then another option is the book <a href="http://www.mightyape.co.nz/product/Book/Mad-Men-and-Philosophy-Nothing-is-as-it-Seems/6084613/" target="_blank">Mad Men and Philosopy: Nothing Is As It Seems</a>. However you will need to make a gift card for this one as it wont arrive pre-Xmas. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: Trebuchet MS, sans-serif;"><b>5. Stationary </b></span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_qVJpgadPDavr1eX0oC175Uo005JJi6Gm5_YoQ8huPEZ_kXCDee-n84-0MsDjqQu4904liN-Rhpzq08L7uCmI5lHAw0ROChrDJzI04mL4FSJesuAGqqHF7UvNokQnrMpzGzeghuULJ9s/s1600/felt_group_1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><span style="font-family: Trebuchet MS, sans-serif;">An advertising geek's life includes meetings, lots of meetings. Stationary is an easy option and you can never have too many notebooks! Here's a few of my favourite picks: </span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVhr4C_YEnka4RqxfxES2xy8fBK68qQ7g7zxgJJozmH2JbNnP5-GaybG8JcHcK5WXEzPO_5nY_1oSeoiapqqcAF1EAJjky0xVsVWeXxUFXQ1B8tqFHxOHH8rn6Eveha1fUseaODhNCuyI/s1600/Notebook+selection.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVhr4C_YEnka4RqxfxES2xy8fBK68qQ7g7zxgJJozmH2JbNnP5-GaybG8JcHcK5WXEzPO_5nY_1oSeoiapqqcAF1EAJjky0xVsVWeXxUFXQ1B8tqFHxOHH8rn6Eveha1fUseaODhNCuyI/s400/Notebook+selection.jpg" height="165" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: 'Trebuchet MS', sans-serif; font-size: small;">Notebooks from <a href="http://shop.cottonon.com/shop/typo/journals/" target="_blank">Typo</a></span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: small;"> - for the advertising geek who takes themselves seriously, but not too seriously!'</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5phy4INfqFinI1y_vpJ0YuX45o4coXoTkL178G85SVTIWPYo_gyH6Nq04NWTJo9-iZg8EheVPE_HkgWIpUeNYRuLyhyphenhyphenPN27jkw-QIQ1WAak7pzTllDce_05dJefXFtPAzvIQqCK-soko/s1600/Screen+Shot+2013-12-11+at+10.33.09+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5phy4INfqFinI1y_vpJ0YuX45o4coXoTkL178G85SVTIWPYo_gyH6Nq04NWTJo9-iZg8EheVPE_HkgWIpUeNYRuLyhyphenhyphenPN27jkw-QIQ1WAak7pzTllDce_05dJefXFtPAzvIQqCK-soko/s320/Screen+Shot+2013-12-11+at+10.33.09+PM.png" height="198" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: 'Trebuchet MS', sans-serif; text-align: start;">The </span><a href="http://www.thinkofthe.com/product.php?name=walls-notebook#" style="font-family: 'Trebuchet MS', sans-serif; text-align: start;" target="_blank">NY Walls Notebook</a><span style="font-family: 'Trebuchet MS', sans-serif; text-align: start;"> - instead of note paper this includes photos of NYC streets which allows you to unleash your inner graffiti artist</span></span><br />
<span style="font-family: 'Trebuchet MS', sans-serif; font-size: small; text-align: start;"><br /></span></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_qVJpgadPDavr1eX0oC175Uo005JJi6Gm5_YoQ8huPEZ_kXCDee-n84-0MsDjqQu4904liN-Rhpzq08L7uCmI5lHAw0ROChrDJzI04mL4FSJesuAGqqHF7UvNokQnrMpzGzeghuULJ9s/s1600/felt_group_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_qVJpgadPDavr1eX0oC175Uo005JJi6Gm5_YoQ8huPEZ_kXCDee-n84-0MsDjqQu4904liN-Rhpzq08L7uCmI5lHAw0ROChrDJzI04mL4FSJesuAGqqHF7UvNokQnrMpzGzeghuULJ9s/s200/felt_group_1.jpg" height="177" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggGQEVwZRfHgJ05sCMS4qR2B4PgGjLob937L082eqrw8ZdnyUMKe1M07aX8QSXlIRcm2_lqx4Mi3Mp2hmIIPvLgmvsX4YcNF8O65881qUL0W3j329raJ0ZzxF_VHoY1qiE6-eUUuRXwSY/s1600/notebook+(1).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggGQEVwZRfHgJ05sCMS4qR2B4PgGjLob937L082eqrw8ZdnyUMKe1M07aX8QSXlIRcm2_lqx4Mi3Mp2hmIIPvLgmvsX4YcNF8O65881qUL0W3j329raJ0ZzxF_VHoY1qiE6-eUUuRXwSY/s200/notebook+(1).jpg" height="177" width="200" /></a></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">These</span><a href="http://www.kikki-k.com/wool-blend-a5-notebook-lappland" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank"> wool notebooks by Kikki K </a><span style="font-family: 'Trebuchet MS', sans-serif;">are stylish and refillable.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>6. Clothing</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_GEv2CMzEJSG-HHGisobUinJiREqvsGqCKaO3sCPmLQUFGs1Q79WKUtmCLs7CojP_bwJdM9MjeHXbnqKcFjVhzAKtVXTi84oGUC_bKWHQ3dB-Iruk_AyymJV_10JwXsRCQL3H4GEy5GE/s1600/MonDumb_NVY_Tee_Mens.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_GEv2CMzEJSG-HHGisobUinJiREqvsGqCKaO3sCPmLQUFGs1Q79WKUtmCLs7CojP_bwJdM9MjeHXbnqKcFjVhzAKtVXTi84oGUC_bKWHQ3dB-Iruk_AyymJV_10JwXsRCQL3H4GEy5GE/s320/MonDumb_NVY_Tee_Mens.jpg" height="320" width="133" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix8wXjqjqRVPG7SPrrE6dpQNJrdo5BU6e3kbao953ue4CJjBja7F75RelHsuWKkkLWsLltzhreLkvBwvz9pICYSWz6xONZZJdZED-zQLL6qW02H-q2V3fWZHZyPXIYBC44p7ytE3d9WY0/s1600/PeachTeats_WHT_Tee_Mens.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix8wXjqjqRVPG7SPrrE6dpQNJrdo5BU6e3kbao953ue4CJjBja7F75RelHsuWKkkLWsLltzhreLkvBwvz9pICYSWz6xONZZJdZED-zQLL6qW02H-q2V3fWZHZyPXIYBC44p7ytE3d9WY0/s320/PeachTeats_WHT_Tee_Mens.jpg" height="320" width="133" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">You've really made it when your brand is cool enough to be a tee shirt slogan. The advertiser in your life will appreciate the irony that these ad slogans that have become so viral that people are paying to wear them. Both are available from Mr Vintage (<a href="http://www.mrvintage.co.nz/shop/MENS/GIFTS/MONIQUE+MENS+T-SHIRT+NAVY.html" target="_blank">Ghost Chips</a> and <a href="http://www.mrvintage.co.nz/shop/MENS/T-SHIRTS/PEACH+TEATS+MENS+T-SHIRT.html" target="_blank">Peach Teats</a>). </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"></span><span style="font-family: Trebuchet MS, sans-serif;"><b>7. Last Resort </b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">And if all else fails, remember most advertisers live on caffeine so a coffee card will always be well received. To make it more personal find out their favourite coffee shop and load with their usual order. </span><br />
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<span style="color: #351c75; font-family: 'Trebuchet MS', sans-serif;"><b>Do you have any other gift ideas that should be added to this list?</b></span><br />
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-5667506105950130792013-11-29T07:30:00.000+13:002013-12-03T17:31:51.468+13:00Mother Earth Uses Taxi Sampling For Product Launch<div style="text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">Overseas it is commonplace for cabs to have small TVs installed to play advertising on a loop. However in New Zealand taxi advertising hasn't reached that level... yet. Cabs frequently have advertising signage on the outside but this was the first example I had seen inside the car. </span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">The signage caught my eye poorly due to it's novelty factor. What was really clever was that the cab the driver also offered me a product sample. Having just jumped off an early morning flight and having skipped breakfast I was actually pretty pleased to accept it. If I hadn't seen the advertising my reaction may have differed. Accepting food from strangers isn't something I make a habit of. What's even better was the sample tasted great and I'm planning to purchase as a result. Honestly, I wouldn't have looked twice at the product on the supermarket shelf. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The targeting of time poor business travellers during the morning was spot on. Well done Mother Earth! </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkfK_4gzk195_OtMuZMfPCRpz-eVHgeD_O7YuCv8YxDjZLWui-3w3T1oDgUJPT8caEQD0HfiYqKOXij1eDcRmh5JsF5ikpSnh8HCixxL_G0dKfKYL02H1u321tPVX_JUjsS01bOM6sOz4/s1600/IMG_5195.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkfK_4gzk195_OtMuZMfPCRpz-eVHgeD_O7YuCv8YxDjZLWui-3w3T1oDgUJPT8caEQD0HfiYqKOXij1eDcRmh5JsF5ikpSnh8HCixxL_G0dKfKYL02H1u321tPVX_JUjsS01bOM6sOz4/s400/IMG_5195.jpg" width="298" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi283oYHciZqkB_t0tDt4HQRzkUX41iH0Ik5Cjk4KRIvo-3MQglEtRjGvjACgURgL_nAJ1RT9mNqnaXiJQB87qjPY-lSrla3aOeKnP97K5896zbzspyHPF1gQyfjmRSbjCHncgnChc5Ugo/s1600/IMG_5194.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi283oYHciZqkB_t0tDt4HQRzkUX41iH0Ik5Cjk4KRIvo-3MQglEtRjGvjACgURgL_nAJ1RT9mNqnaXiJQB87qjPY-lSrla3aOeKnP97K5896zbzspyHPF1gQyfjmRSbjCHncgnChc5Ugo/s400/IMG_5194.jpg" width="298" /></a></div>
<br />Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-62605059536975548072013-11-28T17:28:00.000+13:002014-02-20T22:00:24.725+13:00Auckland Airport Through Ad Geek Eyes <div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">For most people an airport consists of check in, security, gates and planes. However, this is a couple of snaps of a recent trip through Auckland Airport. The opportunity to market to higher income business people seems to inspire more creative advertising. Advertising is often the only part of an airport that changes regularly so brands can make an impact by interrupting the familiar landscape of frequent travellers. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The following brands have done a great job by ulitising unconventional spaces for their advertising messages. Auckland Airport is doing a great job of working with brands and maximising the possibilities for advertising space to be sold. </span></div>
<span style="color: #351c75; font-family: Trebuchet MS, sans-serif;"><b><br /></b></span>
<span style="color: purple; font-family: Trebuchet MS, sans-serif;">Do you have any unusual places you find advertising inspiration? I would love to hear them! </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>BMW - X5 4WD </b></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj46XpqWP9V9LYtycAU7kuZALCHW3WVUDQ4L0ph4-YqA1bzaTLqCUgLY-Wd-4t2HEBZ_9jfHkoWHT8oGu1XiY8Yyj9oXjDrttfcdJk2Z7Ii-uzVbrvv39kqPO8Mj0-TjA3o7xKU3E0PPqA/s1600/BMW+Airport+Display.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj46XpqWP9V9LYtycAU7kuZALCHW3WVUDQ4L0ph4-YqA1bzaTLqCUgLY-Wd-4t2HEBZ_9jfHkoWHT8oGu1XiY8Yyj9oXjDrttfcdJk2Z7Ii-uzVbrvv39kqPO8Mj0-TjA3o7xKU3E0PPqA/s640/BMW+Airport+Display.jpg" height="254" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">This image is from <a href="https://www.facebook.com/BMWNewZealand" target="_blank">BMW New Zealand's Facebook page</a> as it's far better than the distance shot I took</span></td></tr>
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<span style="font-family: Trebuchet MS, sans-serif;">Click read more for other photos.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Meridian Energy - Kids Can </b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVgB1KlJBC6OOl99kJzHv11JhwYUocbFcuK2hXexP7D3ZEc1f3otNrYESa9ChQ671LhuH-ZEjFDDjL2bZ8UejzsUjhB9zKo4PoevyUN5hKhoxDJ-EH4kUuy4UETDZ2ewMUujfh0os3zUg/s1600/IMG_5063.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVgB1KlJBC6OOl99kJzHv11JhwYUocbFcuK2hXexP7D3ZEc1f3otNrYESa9ChQ671LhuH-ZEjFDDjL2bZ8UejzsUjhB9zKo4PoevyUN5hKhoxDJ-EH4kUuy4UETDZ2ewMUujfh0os3zUg/s640/IMG_5063.JPG" height="514" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Michael Hill Jeweller </b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyYwVocnIusce-9dSqUAK9uX0pFmDGPU9gVFEi9fsumBUWikN9XN53-Sb1655Esn0vBtbqBgY3YBNA2I79jEwad6w6SaIQtF86LEeefQFPJ_ZQyDm5IhA6lAnkaGVVhoziJZTVT_BhnUg/s1600/IMG_5065.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyYwVocnIusce-9dSqUAK9uX0pFmDGPU9gVFEi9fsumBUWikN9XN53-Sb1655Esn0vBtbqBgY3YBNA2I79jEwad6w6SaIQtF86LEeefQFPJ_ZQyDm5IhA6lAnkaGVVhoziJZTVT_BhnUg/s640/IMG_5065.JPG" height="478" width="640" /></a></div>
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-89778711340518998092013-11-23T21:34:00.004+13:002013-11-23T21:34:56.182+13:00Digital Billboard Interacts with Passing Planes <div class="tr_bq" style="text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">Installed in London's Piccadilly Circus this digital billboard by British Airways interacts with passing planes. According to British Airways it is designed to remind us how magical flying is from the perspective of children. </span></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/GtJx_pZjvzc" width="560"></iframe></div>
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<span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 24px;">According to </span><em style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 24px;"><a href="http://www.thedrum.com/news/2013/11/19/british-airways-unveils-digital-billboards-remind-customers-how-magical-flying-can" style="text-decoration: none;">The Drum</a> </em><span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 24px;">the billboard uses "custom-built surveillance technology" to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The text reveals the flight number and origin/destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIz97TCk-a4Ws30Y9q11Dh-s014NrAKP5jaGLrLz2jUZ8kMBFa2M2kxz69Iyg7POoEZvAGggaMBoqaR8i1OVl1XycHtLsjLD-V7ILW-cdpqZMJrBRzxh3NkurMAiyHQTV31L5dwWASFvk/s1600/British-Airways-interactive-billboards-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIz97TCk-a4Ws30Y9q11Dh-s014NrAKP5jaGLrLz2jUZ8kMBFa2M2kxz69Iyg7POoEZvAGggaMBoqaR8i1OVl1XycHtLsjLD-V7ILW-cdpqZMJrBRzxh3NkurMAiyHQTV31L5dwWASFvk/s400/British-Airways-interactive-billboards-1.jpg" width="400" /></a></div>
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<blockquote>
<i><span style="font-family: Trebuchet MS, sans-serif;">“This is a first, not just for British Airways but for UK advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them.</span> </i></blockquote>
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<i><span style="font-family: Trebuchet MS, sans-serif;"></span><span style="font-family: Trebuchet MS, sans-serif;">We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.”</span> </i></blockquote>
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<span style="font-family: Trebuchet MS, sans-serif;">~ </span><span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 22px;">Abigail Comber, British Airways’ Head of Marketing</span></blockquote>
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<span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 24px;">It's a clever combination of technology and advertising that creates a sense of amazement and wonder. </span><br />
<span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 24px;"><b><span style="color: #351c75;"><br /></span></b></span>
<span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 24px;"><b><span style="color: #351c75;">Do you think this is the future of billboard advertising or a one off success? </span></b></span><br />
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<span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; font-size: 17px; line-height: 24px;"><b><span style="color: #351c75;"><br /></span></b></span>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-75854586220385111432013-10-09T18:38:00.000+13:002013-10-09T18:38:01.157+13:00Should movies and advertising really mix? <div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Trebuchet MS, sans-serif; margin-left: 1em; margin-right: 1em;"></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwW7sMXgiSY4Ar_7EwyP6EKJQUyfnU16nag9dK_0zbmxia_mEEkIsjyIOnRfFD1Xoeg4NYlDVF2PHhaOgyGJPc6PlY2ENZuj6wvSShcogO80b3uMyBzj-YnAvyMGV1L1bDCRLEeqspYSg/s1600/Movie+Product+Placements+.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwW7sMXgiSY4Ar_7EwyP6EKJQUyfnU16nag9dK_0zbmxia_mEEkIsjyIOnRfFD1Xoeg4NYlDVF2PHhaOgyGJPc6PlY2ENZuj6wvSShcogO80b3uMyBzj-YnAvyMGV1L1bDCRLEeqspYSg/s640/Movie+Product+Placements+.png" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">We've become familiar with brands slipping product placements into movies, mixing brand names into our favourite characters lives. When done in a subtle and logical way we're usually accepting of this practice. Lately I'ved a new trend that leaves me wondering how close should entertainment and advertising mix. Both Anchorman 2 and Super Returns have partnered with brands to release advertising campaign which also act as movie trailers. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Essentially these are ads for movies inside ads for products. I'm assuming it allows movie promoters to push their new releases at a reduced cost - but could this negatively affect a movie release? Do you risk your audience tiring of your lead character before the movie even hits cinemas? And does your opinion of that character change when they become associated with a brand?</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">How the movie name or characters are used will determine the resulting impact. While I think the following adverts work well, the approach should be used sparely by promoters. It won't always work. And it may just alienate your audience. </span><br />
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</span> <span style="font-family: Trebuchet MS, sans-serif;">Take a look at these examples and then leave a comment letting me know if you are more or less likely to watch these movies? </span><br />
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</span> <span style="font-family: Trebuchet MS, sans-serif;"><b>1. Ron Burgundy Sells Cars </b></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>See more <a href="http://www.youtube.com/user/dodge/durango" target="_blank">Ron Sells Cars Ads on the Dodge Youtube channel.</a></b></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Thankfully Carl Jr choose to have Superman as a background character rather than actually holding a burger! Maybe the promoters knew that would be a step too far.<br />
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</b> <b style="color: #351c75; font-family: 'Trebuchet MS', sans-serif;">How did these ads affect your desire to see Anchorman 2 and Superman Returns?</b><br />
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</span>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-45000958048723075382013-09-26T18:04:00.000+12:002013-09-26T18:04:58.939+12:00Make Me Famous! Attention Grabbing Personal Marketing<span style="font-family: Trebuchet MS, sans-serif;">There's something about humans that makes us love seeing our own names in print. It makes us feel special. Noticed and appreciated. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">My attention was grabbed by NZ Marketing's personalised cover: </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBnsd9BZnX6MxPekYmkGdI5lfQGdN9nVCmBQ7fvwzxYOsFDRzD28MHilb2VEbqA8cYBnDO_5UtyX9yl-LF1KF3E5HbLY9U3RlPPwuqqhwByjWU6WLWw76oMbEMFeYZCOzJcTYnglAwv-U/s1600/Custom+Mag+Cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBnsd9BZnX6MxPekYmkGdI5lfQGdN9nVCmBQ7fvwzxYOsFDRzD28MHilb2VEbqA8cYBnDO_5UtyX9yl-LF1KF3E5HbLY9U3RlPPwuqqhwByjWU6WLWw76oMbEMFeYZCOzJcTYnglAwv-U/s400/Custom+Mag+Cover.jpg" width="331" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Here's some other examples: </span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">1. Nutella Personalised Jar Labels </span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">A Facebook app allowed Nutella fans in Belgium to personalised their jar labels. A limited number were available each day and they went quick. The promotion was extended due to the begging of Facebook fans. People were encouraged to share photos of their jars on Instagram also - I particularly liked this version: </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQI_wA2qnEUWbHXzbXN19Z8wGI9qcszc3KGdjti8BwoySTePtfbMpPF2pHpnMh4mx7HMq598UY9oZct__ONVDzVFw38LYmxsR5eH8dCxs3eiPMTu9v1tI4CwHTmrRFWD3ZFl_bvhOnj1M/s1600/Screen+Shot+2013-09-13+at+9.06.40+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="555" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQI_wA2qnEUWbHXzbXN19Z8wGI9qcszc3KGdjti8BwoySTePtfbMpPF2pHpnMh4mx7HMq598UY9oZct__ONVDzVFw38LYmxsR5eH8dCxs3eiPMTu9v1tI4CwHTmrRFWD3ZFl_bvhOnj1M/s640/Screen+Shot+2013-09-13+at+9.06.40+PM.png" width="640" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Similarly Coke has also released named bottles and cans in several countries:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik8NntLbBboW5q5iqwMHVsc6zIFlEdY3bog53M9stq7WzSZA8XZbbGbr8gG6iQIlh6Uz98oLhPcEEe6gsC9837DFfsLkNFGYwsYr-2_TPoQkdFakosL5OJ0uUZdb38RCEfYmdhbJrsah8/s1600/Share+a+coke+banner.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik8NntLbBboW5q5iqwMHVsc6zIFlEdY3bog53M9stq7WzSZA8XZbbGbr8gG6iQIlh6Uz98oLhPcEEe6gsC9837DFfsLkNFGYwsYr-2_TPoQkdFakosL5OJ0uUZdb38RCEfYmdhbJrsah8/s640/Share+a+coke+banner.jpg" width="640" /></a><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">2. Westfield Valentine's Day Billboards </span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This competition to have your Valentine's message made into a billboard resulted in two marriage proposals but I thought this was the best winner:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAs2iN3Aa_dPO3Ca9O_EytjAM7Bb-y929diiLdgSt8GR-KLcLbtOOvwcG_XItX31rH1lny2FdiLbvOYHhk3M5hFvX3eD2yT9ohVhJaLGXi7Gts_Z-FW-mzqpjwtoeNHR2wDLO5-CHB_tU/s1600/westfield+vaentines+billboard.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAs2iN3Aa_dPO3Ca9O_EytjAM7Bb-y929diiLdgSt8GR-KLcLbtOOvwcG_XItX31rH1lny2FdiLbvOYHhk3M5hFvX3eD2yT9ohVhJaLGXi7Gts_Z-FW-mzqpjwtoeNHR2wDLO5-CHB_tU/s640/westfield+vaentines+billboard.jpg" width="640" /></a></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">3. Porsche "Closer than you think" Campaign </span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">A Toronto Porsche dealership came up a brilliant direct mail concept. While it's not exactly "named" it's certainly personal marketing. They parked a new Porsche outside affluent homes and took a photo then left a flyer saying "It's closer than you think". Resulting in a 32% response rate - even if this is a little creepy it was effective! </span></div>
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpKlPxFyYCPTNXZHXiVXelWyzS4KVHtYnax3DVwOtTZ5b4oeKz2LJM98kAV9ybpqpp8RNEQmEwIqOENt8GmVZGnuhB5FbKceRKokEzLD9qxOd3wHceNei2hyz0FxvAjPwMAWwQTbD1dv0/s1600/lowe_roche_porsche.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpKlPxFyYCPTNXZHXiVXelWyzS4KVHtYnax3DVwOtTZ5b4oeKz2LJM98kAV9ybpqpp8RNEQmEwIqOENt8GmVZGnuhB5FbKceRKokEzLD9qxOd3wHceNei2hyz0FxvAjPwMAWwQTbD1dv0/s640/lowe_roche_porsche.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;"><span style="font-family: 'Trebuchet MS', sans-serif;"><span style="font-size: x-small;"><i>Photo source: http://www.adweek.com/adfreak/great-direct-mail-piece-puts-porsche-your-driveway-142230 </i></span></span></td></tr>
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-80735231994853192382013-08-30T18:27:00.000+12:002013-08-30T18:28:08.104+12:00The Nike ad that's not for Nike <span style="font-family: Trebuchet MS, sans-serif;">At first, I was certain this was a Nike campaign. High production values, beautiful slow moment capture and an intriguing script. </span><span style="font-family: 'Trebuchet MS', sans-serif;">I was pleasantly surprised to find it was actually for retailer Rebel Sports (on second watch I spotted the Puma and Adidas clothing). It's quite a departure from the usual weekend sale ads and good to see them layering with a brand building campaign. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Have a watch and let me know what you think of the new direction, you might even learn a bit about sprinting. I did. </span><br />
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<br />Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-82688557715694670512013-08-11T12:06:00.000+12:002013-08-11T12:06:30.273+12:00Fly Buys Billboard Surprises and Delights <span style="font-family: Trebuchet MS, sans-serif;">Fly Buys have installed an interactive billboard at Wellington Airport that truly delivers on their brand position "Everytime you swipe, something a little bit good happens". It was great fun watching the genuine surprise and delight as people swiped their Fly Buys card to dispense a blue gumball. The concept captured the attention and imagination of adults and children alike and I'm sure will improve the brand perception for anyone who interacts with it. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTKwjErz9tAk9Ev0KqWeY9Ugn4uX2PMzmXViZGy7dl3avQjNl9XXySXeqtnVwq8-JlJ8sYfdfqZy0S_umGg6n-Pbm_jx1K2DY6o37TZkW04YpDyjNqTg58RfctknKsSXNxvfXJ3g0Sg5c/s1600/photo.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTKwjErz9tAk9Ev0KqWeY9Ugn4uX2PMzmXViZGy7dl3avQjNl9XXySXeqtnVwq8-JlJ8sYfdfqZy0S_umGg6n-Pbm_jx1K2DY6o37TZkW04YpDyjNqTg58RfctknKsSXNxvfXJ3g0Sg5c/s640/photo.JPG" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The billboard is an evolution to one that appeared the same time last year which was covered in lollipops. I like that they have added the need to swipe your card which brings the concept back to the brand proposition. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi98b-md9aA7x2j7sY-lmsJiEHWnphf7BhcZl5N1Ve_ZTbdHHdTVVX2ek1REcCs73vkLYa-dp8S4PrBTCQx6m1KTx5Ghapi5750Cx1WceWFWwY17DKRvL81xEu6TlliImRjVnSx33c7-Po/s1600/Fly+Buys+Billboard+2012.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="392" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi98b-md9aA7x2j7sY-lmsJiEHWnphf7BhcZl5N1Ve_ZTbdHHdTVVX2ek1REcCs73vkLYa-dp8S4PrBTCQx6m1KTx5Ghapi5750Cx1WceWFWwY17DKRvL81xEu6TlliImRjVnSx33c7-Po/s640/Fly+Buys+Billboard+2012.jpg" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">A similar billboard also appeared in Britomart in Auckland this month and humorously dispensed Jaffas.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilB0v9goAPfLjBgMJuHXA5rSbnj8oqjiH5GMmqEkgygxK1EQerbqTA_JLxztkgg7iXz6ZfzbvhOLVYtx4ra2VKxY8Te06JYMJxSyGY4SZCK9YtpyJjLMDqAgtO-ikd8pcdZjarn53NbWE/s1600/Fly+Buys+Auckland+Billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilB0v9goAPfLjBgMJuHXA5rSbnj8oqjiH5GMmqEkgygxK1EQerbqTA_JLxztkgg7iXz6ZfzbvhOLVYtx4ra2VKxY8Te06JYMJxSyGY4SZCK9YtpyJjLMDqAgtO-ikd8pcdZjarn53NbWE/s640/Fly+Buys+Auckland+Billboard.jpg" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">And while we're on the subject of Fly Buys I'm also loving their Dream Machine Kombi which is currently touring the country. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkupOsTUgNleTcJfni2B-kU-g65Wo0Wz9zjqumt7ZSznakocEY0Yq4vIK_xUlhf21emLXJgcMm_4vDuYIJIgmK2PJgQ1GvIbYOU9l7ElXG17WKIvj7LP4yifR1rJirrdZH0ndY9vDlDLk/s1600/Fly+Buys+Dream+Machine+Kombi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkupOsTUgNleTcJfni2B-kU-g65Wo0Wz9zjqumt7ZSznakocEY0Yq4vIK_xUlhf21emLXJgcMm_4vDuYIJIgmK2PJgQ1GvIbYOU9l7ElXG17WKIvj7LP4yifR1rJirrdZH0ndY9vDlDLk/s640/Fly+Buys+Dream+Machine+Kombi.jpg" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Here's a quick video of the Dream Machine in action - spreading delight across New Zealand. </span><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/sRfkFznISbo?list=UUTUvRZJT7Bgfh-AYSKpQ4Fw" width="560"></iframe></div>
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<span style="font-family: Trebuchet MS, sans-serif;">To keep up with Fly Buys fun marketing ideas you can follow them on <a href="https://www.facebook.com/flybuysnz?hc_location=stream" target="_blank">Facebook</a>, <a href="http://pinterest.com/flybuysnz/what-we-ve-been-up-to/" target="_blank">Pinterest</a> or <a href="https://twitter.com/FlyBuysNZ" target="_blank">Twitter</a>. </span></div>
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-19965690237257642622013-07-25T12:36:00.000+12:002013-07-25T20:57:45.518+12:00Top of the Pop Ups - Lasting Impressions, Temporary Stores<span style="font-family: "Trebuchet MS", sans-serif;">Pop up stores cater perfectly to our short attention spans and fascination with the new. A pop store can provide a brand access to high foot traffic locations, integration with large events and flexibility from retail leases. When well executed a pop up store can become a powerful brand statement and create a lasting experience for customers. </span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><em>Here's a few of my favourite New Zealand pop ups:</em></span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><strong>Rekorderlig's Winter Lights Bar</strong><br />
This week Rekorderlig launched their "Winter Lights" bar in Auckland. Complete with a pine forest and fireplace the pop up bar cost $400,000 to create and promote.</span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS;">Emma Rock, Rekorderlig Brand Manager, describes the pop up as "<em>a winter wonderland that delivers an immersive experience and brings our Beautifully Swedish mantra to life</em>” (Stoppress.co.nz). </span><br />
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<span style="font-family: Trebuchet MS;">(SEE MORE POP UP STORES AFTER THE JUMP)</span></td></tr>
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<a name='more'></a><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Glassons Custom Varsity Shop </strong><br />
E</span><span style="font-family: "Trebuchet MS", sans-serif;">arlier this year Glassons' New Market and Queen Street stores hosted a pop up shop inside the standard format. Customers could personalise their clothing with letters and numbers while they waited. Making mass clothing personal and unique - pretty clever!</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><strong>Stoneleigh Pop Up Bar</strong><br />
Stoneleigh was the official port sponsor on the Auckland stop over of the 2012 Volvo Ocean Race and created an alfresco garden bar in the Auckland Viaduct for the event. </span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><strong>Fisher & Paykel - Social Kitchen</strong><br />
As part of Taste Auckland in 2011 and Urbis Design Week in 2012 Fisher & Paykel created a series of interactive cooking and tasting experiences called the Social Kitchen.</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><strong>The Kathryn Wilson Shoe Box </strong><br />
What better venue for a shoe store than a real life shoe box, complete with red ribbon. Kathryn Wilson's shoe box pop up store was first located in Auckland's Britomart and then relocated to Wellington after a Facebook vote to select it's new home. Currently it's located in Christchurch's Cashel Mall.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiafYJ_BKDIhivqOSKa9qdZYsHYv-d4gwcaEKvU85U5F-evDh_qScuQBdnoVwKSGSUNM9DRXjLB7qwTcPNczxN0XQwCTdaha0PzbekDM3A6sByD59P6Wh0AhbEP5f8TbMNM98SZkvTB3qs/s1600/Kathryn+Wilson_Auckland+Shoe+Box+Store.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiafYJ_BKDIhivqOSKa9qdZYsHYv-d4gwcaEKvU85U5F-evDh_qScuQBdnoVwKSGSUNM9DRXjLB7qwTcPNczxN0XQwCTdaha0PzbekDM3A6sByD59P6Wh0AhbEP5f8TbMNM98SZkvTB3qs/s400/Kathryn+Wilson_Auckland+Shoe+Box+Store.jpg" width="400" /></a></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><strong>The Puma Social Club</strong><br />
Opened for the Rugby World Cup in 2011 this pop-up bar paid homage to the 'after hours athlete' and brought together Puma, Red Bull, Burger Fuel and ping pong - a winning combination!</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhTiAub62ayXhb2l-nvAf2vMDwVloL8IBB8EZvx8AVVgZkjG8wxC3ifh5vuaVHoP0Rf3Z82RUC1oLARQ__i4Jc5Ns3P_-sQmVYzavJHHGy7O5xTb9dReeQVnBqVfoNmoUf1G_mOScNHdc/s1600/Puma+After+Hours+Athlete+Pop+Up+Bar.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhTiAub62ayXhb2l-nvAf2vMDwVloL8IBB8EZvx8AVVgZkjG8wxC3ifh5vuaVHoP0Rf3Z82RUC1oLARQ__i4Jc5Ns3P_-sQmVYzavJHHGy7O5xTb9dReeQVnBqVfoNmoUf1G_mOScNHdc/s400/Puma+After+Hours+Athlete+Pop+Up+Bar.jpg" width="400" /></a></div>
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<span style="color: #674ea7; font-family: "Trebuchet MS", sans-serif;"><strong><em><span style="color: #351c75;">Have you been to any of these pop up stores? How was the experience?</span> </em></strong></span>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-49748502685662016202013-06-27T22:15:00.000+12:002013-07-25T12:36:45.101+12:00ASB Succeeds On Facebook <div class="separator" style="clear: both; text-align: left;">
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<span style="font-family: Trebuchet MS, sans-serif;">ASB's current marketing campaign "Succeed On" is all about celebrating successes, large or small. I think creating a Facebook app that trades "likes" for a lower home loan rate is a success worth celebrating. Other than being a great idea, the execution is pretty envy worthy. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">It's a simple concept encourages engagement by allowing users to influence the outcome. The actual mechanics of how the rate drops and the lowest possible rate is mysterious but the idea is easy to understand. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">ASB has resisted the urge to "like gate" the app so you can enter the competition and affect the rate without first liking their page. There are still strong prompts to like the page though. </span><span style="font-family: 'Trebuchet MS', sans-serif;">According to this slightly cynical <a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10893228" target="_blank">NZ Herald article</a> the app was shared by over 800 Facebook users in the first round. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">It's a great prize which will be helping to spur engagement and sharing. In the first round the rate dropped to 2.4732% which means if the winner applied this to the maximum loan of $500,000 then they would have saved close to $13,600 over the one year! <i>(Thanks to my mortgage broking husband for doing the maths on that one!) </i></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The execution is completely on brand across all mediums from the Facebook elements to sponsored Twitter posts to the follow up email encouraging sharing and entries for upcoming Like Loans. The design is beautifully consistent, a marketers dream. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Nice one ASB and Saatchi & Saatchi - keeping succeeding on!</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"></span><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;">The follow up email communication - clean, easy to understand and totally consistent with the rest of the promotion. Only fault I can find is that I didn't win!</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">A partnership with The Edge radio station promoted the Like Loan (and give listeners a chance to win a further $1,000). A walking billboard displayed the live rate as it dropped: </span><br />
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Singing & dancing for <a href="https://twitter.com/search?q=%23LikeLoan&src=hash">#LikeLoan</a>! <a href="https://t.co/It9o6ay6kf">https://t.co/It9o6ay6kf</a></div>
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— Bhavika Rambhai (@bhavika_rambhai) <a href="https://twitter.com/bhavika_rambhai/statuses/349681747690139649">June 26, 2013</a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Personalised "like" stamps helped boost buzz amongst the Twitter world:</span><br />
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Great to see personal marketing campaigns. Thanks <a href="https://twitter.com/ASBBank">@asbbank</a> for the package & stamp. Richard likes this! <a href="https://twitter.com/search?q=%23LikeLoan&src=hash">#LikeLoan</a> <a href="http://t.co/FJkwVDSn0d">pic.twitter.com/FJkwVDSn0d</a></div>
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— Richard Nash (@richardshype) <a href="https://twitter.com/richardshype/statuses/348910452065046528">June 23, 2013</a></div>
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<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><br />Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-75610892969312210682013-06-25T19:30:00.002+12:002013-06-25T19:31:59.475+12:00Effective Bus Advertising for St John<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">Some effective bus advertising for St John that made me stop and think. The illustration of a relatable and easy to comprehend statistic makes this a powerful message. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">It's St John's appeal week, you can donate on their <a href="http://www.stjohn.org.nz/" target="_blank">website</a>.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNlogpcqZ1B7QPTpNhfmc_IDTa8F33MQbPTsqSil3n3X-pgbem4gqWcZjsHNpvEYvMTac-3Qe86PnyOg8Rfmnh5ORGLJ4gIIO4qadMRNTDQz5p_14bVhkB2_nIyM9dmDy7eo8KlOR6dSc/s1600/bus+advertising.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNlogpcqZ1B7QPTpNhfmc_IDTa8F33MQbPTsqSil3n3X-pgbem4gqWcZjsHNpvEYvMTac-3Qe86PnyOg8Rfmnh5ORGLJ4gIIO4qadMRNTDQz5p_14bVhkB2_nIyM9dmDy7eo8KlOR6dSc/s640/bus+advertising.JPG" width="640" /></a></div>
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<b><span style="color: #351c75; font-family: Trebuchet MS, sans-serif;">What do you think? Does this approach make you more likely to donate?</span></b><br />
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<b><span style="color: #351c75; font-family: Trebuchet MS, sans-serif;"><br /></span></b>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-20111158224086093372013-05-26T12:13:00.002+12:002013-07-25T12:37:36.731+12:00Cadbury takes over the Sunday Star Times<div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">It was impossible to miss Cadbury's take over of the Sunday Star Times this morning. A full cover wrap was used to promote the 'news' that you can now buy more chocolate for the same price. An expensive advertising vehicle to say you're now cheaper. The 10% extra applies to Cadbury Dairy Milk blocks which have increased from 200 grams to 220 grams. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">As I'm a Whittaker's fan an extra 20 grams of chocolate (or as Cadbury would say "10% extra joy") won't change my purchasing habits. The headline does give the overall impression all Cadbury's chocolate is now better value. Cadbury's 220 grams is still smaller than Whittaker's 250 grams, but price-wise Whittaker's has always been more expensive. I've always seen price as a reflection of quality, which is obviously key when it comes to chocolate! </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">That said the newspaper takeover was eye catching and the current imagery has a nice "Charlie and Chocolate Factory" whimsy. It clearly got my attention... I'm yet to get past the first page of the paper. </span><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></div>
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<span style="color: #351c75; font-family: Trebuchet MS, sans-serif;"><b>I'm keen to hear - what do you think of this advertising? </b></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUc578hXm_55vQWFDZu6TFAShc65Zqcd7KMFpBJDhyRAEftXdiPX39GvQWRxPsviNwtzqNY9j1TBRk_UKN0vEQV-wEof_WufMBwreN51-2NEV7pSydCefRyMSqA_RpYOuj5Z4U-C3zREg/s1600/IMG_4051.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUc578hXm_55vQWFDZu6TFAShc65Zqcd7KMFpBJDhyRAEftXdiPX39GvQWRxPsviNwtzqNY9j1TBRk_UKN0vEQV-wEof_WufMBwreN51-2NEV7pSydCefRyMSqA_RpYOuj5Z4U-C3zREg/s640/IMG_4051.jpg" width="476" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Front page of the Sunday Star Times (More pictures after the jump)</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLX0-MVAGjp0z7ReWvZOfbkvOxxPbtEDy3OumjuAQcG4JmHfCf37xt6g21Ivg365AEjgyvBhVUZAkcWsNhCgotxvNz2ADpzEXncC3Bl0pzxDtP_lwgAJXqUsCc2PZDTlF5w8YEGW1yo9I/s1600/IMG_4055.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLX0-MVAGjp0z7ReWvZOfbkvOxxPbtEDy3OumjuAQcG4JmHfCf37xt6g21Ivg365AEjgyvBhVUZAkcWsNhCgotxvNz2ADpzEXncC3Bl0pzxDtP_lwgAJXqUsCc2PZDTlF5w8YEGW1yo9I/s640/IMG_4055.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Showing the reverse of the wrap </span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga8aUvXHhRop2qOboVVQSc_dVydFQzq8xgc0za2pVP_iRI467qsE-0IoMDzyH99_BOZuhukR_sKT07v_rGQn_2P-As_rUg4gWxUoT-4SAfHSdXFobX6VnCmKH9kbc17-Osr1QhE5F_gnw/s1600/IMG_4052.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga8aUvXHhRop2qOboVVQSc_dVydFQzq8xgc0za2pVP_iRI467qsE-0IoMDzyH99_BOZuhukR_sKT07v_rGQn_2P-As_rUg4gWxUoT-4SAfHSdXFobX6VnCmKH9kbc17-Osr1QhE5F_gnw/s640/IMG_4052.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Inside the wrap</span></td></tr>
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-27734128088843106132013-03-10T17:25:00.002+13:002013-03-10T17:32:30.044+13:00Do teasers set your brand up for failure?<div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">Recently a few NZ brands have been spending large on teaser advertising. Designed to create suspense, intrigue and of course hype - the teaser is a difficult and risky move. With social media making "buzz" a bigger part of product launches, brands hope to generate extra momentum by making their teaser a talking point. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">One of the biggest teaser campaigns we've seen in NZ was </span><a href="http://www.stoppress.co.nz/blog/2012/10/bnz-brings-end-speculation-money-badmoney-good-teaser-campaign-comes-end" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">BNZ's Good with Money campaign</a>.<span style="font-family: Trebuchet MS, sans-serif;"> The advertiser was kept anonymous for a month before the bank was revealed. Almost everyone had an opinion on who was behind the billboards and TV ads. From an earned media point of view it was a success, it even inspired a Twitter troll and spawned multiple news articles. After the reveal BNZ's </span><span style="color: #222222; line-height: 25px;"><span style="font-family: Trebuchet MS, sans-serif;">chief marketing officer Craig Herbison said </span></span><br />
<blockquote class="tr_bq">
<span style="color: #222222; line-height: 25px;"><span style="font-family: Trebuchet MS, sans-serif;">"...it wasn't undertaken to tease anything about the bank. It was about starting a conversation." </span></span><span style="color: #222222; line-height: 25px;"><span style="font-family: Trebuchet MS, sans-serif;"><br />
</span></span></blockquote>
<span style="color: #222222; line-height: 25px;"><span style="font-family: Trebuchet MS, sans-serif;">So with that in mind BNZ views the teaser campaign as a success.</span></span><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">What's harder to gauge is what happened after the reveal. Were consumers pleasantly surprised or disappointed that a bank was behind the campaign? Has BNZ been able to live up to expectations and continue money conversations now that the advertising hype has faded? And the big question - would the money invested in the teasers been better spent on branded advertising? </span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjixWUP3gLX0GMDdViM_Fizr5oo21s7yViO5gVGOgJrUu40c3rr_geEFVyatAWL1eYVXl6t76EVfhV2_rhKUdc0ecbhDCPgarVFQRungHG3zDf7m-RueqX8mbbkNjUXnurlbivNYmTCAiM/s1600/picisto-20130309225336-700470.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjixWUP3gLX0GMDdViM_Fizr5oo21s7yViO5gVGOgJrUu40c3rr_geEFVyatAWL1eYVXl6t76EVfhV2_rhKUdc0ecbhDCPgarVFQRungHG3zDf7m-RueqX8mbbkNjUXnurlbivNYmTCAiM/s640/picisto-20130309225336-700470.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption"><span style="font-family: Trebuchet MS, sans-serif; font-size: small; text-align: -webkit-auto;"><i>While the entertainment and technology industries use teasers successfully on the whole teaser campaigns can set a brand up for failure. The question has to be asked - is it really worth the wait? </i></span></td></tr>
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<span style="font-family: Trebuchet MS, sans-serif;">A teaser campaign requires a substantial investment in promoting the unknown. The theory being that the mystery and excitement created attracts a greater level of interest in your news. </span><span style="font-family: 'Trebuchet MS', sans-serif;">This is the approach Domino's NZ is taking - with their CEO fronting a national TV campaign to hype up tomorrow's announcement of a "game changer"... </span></div>
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<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/sdKa14qD_ZU?rel=0" width="640"></iframe><br /></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Teasing your fantastic new product's arrival is one thing but claiming you are revealing a "game changer" is a bold statement. It can't just be a game changer in the eyes of Domino's management or Domino's staff, it has to mean a game changer to the NZ public. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br />
</span> <span style="font-family: Trebuchet MS, sans-serif;">You can pretty safely rule out 'world peace' and 'a cure for cancer' as Domino's "game changer" and a wise bet is it's pizza related. So given these assumptions, will Domino's announcement really constitute a "game changer" for anyone outside their own company? And if you over promise and under deliver, have you done more damage than good in the end? Are you setting your brand up to disappoint your toughest critics - the public?</span><br />
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</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Twitter already seems a little skeptical of Domino's Game Changer... </span><br />
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<blockquote class="twitter-tweet">
Can't sleep too excited wondering how Domino's Pizzas are going to change the game. <a href="https://twitter.com/search/%23gamechanger">#gamechanger</a><br />
— Toby Manhire (@toby_etc) <a href="https://twitter.com/toby_etc/status/309953541773066240">March 8, 2013</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><br />
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<blockquote class="twitter-tweet">
I suspect that Dominos Pizza interpretation of a "game changer" is different to everyone elses<br />
— Wendy Smith (@wendlesnz) <a href="https://twitter.com/wendlesnz/status/310598398619287552">March 10, 2013</a></blockquote>
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<span style="font-family: 'Trebuchet MS', sans-serif;">Given that the hashtag #gamechanger also includes tweets about the news that a child was cured of HIV, it's use by Dominos seems a little silly. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">While my expectations of Dominos' #gamechanger are low, I am interested to see whether consumers feel excited or disappointed when all is revealed. Consumers are pretty savvy and if they feel like Domino's is making a big deal over nothing it may just back fire. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><b><i>What do you think? Should brand's create teasers or are they just marketing gimmicks? </i></b></span><br />
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</i></b></span> <span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><b><i><br />
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Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-4095570867125619122013-02-10T12:29:00.001+13:002013-02-10T14:37:40.779+13:00NZ Post QR Code Coffee Cups <span style="font-family: "Trebuchet MS", sans-serif;">It took me a few minutes to realise my takeaway coffee wasn't in it's usual branded cup. On closer inspection I saw it had been taken over by NZ Post's "First Page" campaign... </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4JLg6V2iDVP2M4cHHitpu7ajDVUm57bfDBixnb1VG3jvo_fQ8TvrnuKXSW9zp67SRbCxSThhK_ib7-TlHVRYhjdqrQ6B9dboDhejB6fGpLNXD4dPG8JnOhg60QfK_nugdbeNooEfL49U/s1600/First+Pages+Coffee+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4JLg6V2iDVP2M4cHHitpu7ajDVUm57bfDBixnb1VG3jvo_fQ8TvrnuKXSW9zp67SRbCxSThhK_ib7-TlHVRYhjdqrQ6B9dboDhejB6fGpLNXD4dPG8JnOhg60QfK_nugdbeNooEfL49U/s400/First+Pages+Coffee+2.jpg" width="400" /></a></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><em>"First pages are the very beginning. The initial, tentative step of an epic journey. The gateway to another way of thinking, or the portal to a brave new world." </em></span></div>
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<div style="text-align: center;">
<span style="font-family: "Trebuchet MS", sans-serif;"><em>~ Introduction on NZ Post's readwritegrow.co.nz</em></span> </div>
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<span style="font-family: "Trebuchet MS", sans-serif;">The campaign include the opening lines from a range of books such as Suzanne Collin's "Hunger Games" and Andre Agassi's autobiography "Open". A QR Code allows the reader access the full first page and then links to book sellers who stock the actual book. </span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;">It's a clever idea that caught my eye and makes good use of the contextual environment the audience will view the ad in. It's literally in your face for the time it takes to drink the coffee and you're more likely to scan a QR code on a coffee cup than if you were walking past a billboard or flicking through a magazine. It will be interesting to see if QR codes ever become widely used in New Zealand. </span><span style="font-family: Trebuchet MS;">According to <a href="http://qrstuff.com/">QRStuff.com</a><span id="goog_673290407"></span><a href="http://www.blogger.com/"></a><span id="goog_673290408"></span> - New Zealander's QR code is on the rise but still sits at a measily 0.8% of the population. Wisely NZ Post accounted for this by also including a written weblink on the cup. </span><br />
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<span style="font-family: Trebuchet MS;"><strong>Do you scan QR Codes or ignore them?</strong> </span><br />
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<br />Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-33762111469317753392013-02-09T17:59:00.001+13:002013-02-09T17:59:22.099+13:00Nu Zealund Ad Humour <span style="font-family: Trebuchet MS, sans-serif;">This cheeky billboard from Ace car rentals made me smile... </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL2W0XXziDBAtY4mez8sDB7m_RebrVrWURt3enPV57xiNoz-cient7cfImHJzd8VjNMPWl9hfoNbgxFRrVN9z_aIN_tPjyQE_v4jJUziMfTZom4OlsaN-t8CuwbGeLQzn1tZCxrPa0czU/s1600/whaka+Ace+Ad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL2W0XXziDBAtY4mez8sDB7m_RebrVrWURt3enPV57xiNoz-cient7cfImHJzd8VjNMPWl9hfoNbgxFRrVN9z_aIN_tPjyQE_v4jJUziMfTZom4OlsaN-t8CuwbGeLQzn1tZCxrPa0czU/s640/whaka+Ace+Ad.jpg" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"></span> <span style="font-family: Trebuchet MS, sans-serif;">Thanks to Amy (<a href="https://twitter.com/search/users?q=%40hellomisspotter" target="_blank">@hellomisspotter</a>) for spotting this gem! </span><br />
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</span>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-22879620419311502712013-01-27T21:25:00.000+13:002013-01-27T21:25:02.363+13:00Supermarket wars heat up<span style="font-family: Trebuchet MS, sans-serif;">The NZ supermarket wars have stepped up a notch with Pak'n'Save releasing this TV spot directly comparing shopping prices between one of it's own stores and Countdown.</span><br />
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</span> <span style="font-family: Trebuchet MS, sans-serif;">As many people will know, supermarkets in NZ are part of a duopoly with the three chain owned by two corporations Countdown (Progressive) and Pak'n'Save and New World (Foodstuffs). </span><br />
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</span> <span style="font-family: Trebuchet MS, sans-serif;">Pak'n'Save's 'Stickman' advertising has always been controversial. Last year <a href="http://www.stoppress.co.nz/blog/2012/03/whats-your-beef-vegos" target="_blank">offending vegetarians</a> with "meat week" and recently poking fun at <a href="http://www.stoppress.co.nz/blog/2013/01/lancing-boil" target="_blank">Lance Armstrong's doping confessions</a>. This bold ad takes things to a new level and is the first direct mention of the competition. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br />
</span> <span style="font-family: Trebuchet MS, sans-serif;">It will be interesting to see how Countdown respond to this attack in the coming weeks!</span><br />
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<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/gbCIGXtnKro?rel=0" width="640"></iframe><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><b><br />
</b></span> <span style="font-family: Trebuchet MS, sans-serif;">On a side note - I don't think the mix of animation and real life footage works well. And the girl's voice is a bit random until you later realise it's an interview. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br />
</span> <span style="font-family: Trebuchet MS, sans-serif;"><span style="font-size: large;"><b>What do you think? </b>Does comparative advertising improve your impression of a brand or detract?</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><span style="font-size: large;"><br /></span></span>
Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com1tag:blogger.com,1999:blog-3598976876780113193.post-44120461513047326502012-11-19T17:39:00.001+13:002013-10-18T19:19:12.413+13:00Telling Tales - Stories from Semi Permanent Wellington<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzep2TENDlwKtOWqJH2R31zM1oXZFwrAs8kUl4uNP0f2im7uoH6YsY247V3D0Flx0ubHKl39ydL79IXIt0xVQ9QF5U1tV9vXJ9RwMjXBxoM5NFZdoaVbXk9WhR9TOBbu6Q3tQDcRuHPnU/s1600/SemiPermanent_0.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzep2TENDlwKtOWqJH2R31zM1oXZFwrAs8kUl4uNP0f2im7uoH6YsY247V3D0Flx0ubHKl39ydL79IXIt0xVQ9QF5U1tV9vXJ9RwMjXBxoM5NFZdoaVbXk9WhR9TOBbu6Q3tQDcRuHPnU/s1600/SemiPermanent_0.jpg" /></a><span class="Apple-style-span" style="color: black; font-family: 'Trebuchet MS', sans-serif;">I'd heard great things about Semi Permanent Auckland so when a one-day Wellington conference was announced it was the perfect opportunity to see what all the fuss was about. Secretly I was a little concerned that I would stand out amongst all the proper creative types. Heading along with three super talented graphic designers I did feel like a bit of an impostor.</span></div>
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;">Upon arrival I half expected a left brain - right brain quiz at the door. </span><span style="color: black; font-family: "Trebuchet MS", sans-serif;">Luckily there weren't any admittance tests and </span><span style="color: black; font-family: "Trebuchet MS", sans-serif;">I wasn't outted as the only marketer in the room. Semi Permanent Wellington turned out to be well worth the hype and far more relevant to marketing than I'd expected. In fact, t</span><span style="color: black; font-family: "Trebuchet MS", sans-serif;">he only point I felt out of place was when Jon DRPNZ, Wellington based street artist, used crime scene tape to connect the negative space between a few confused volunteers. I don't think I was alone in this feeling though!</span><br />
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So here's some of the wisdom I gleaned from just a couple of the Semi Permanent speakers (and attendees) - hopefully it will encourage you to attend in 2013... </span><br />
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<a name='more'></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Joel Gethin Lewis / Hellicar & Lewis</b></span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;">Joel Gethin Lewis of Hellicar & Lewis (on right) kicked off Semi Permanent and gave us a lot to think about. Firstly, Hellicar & Lewis give away everything they develop for free. They subscribe completely to the philosophy of open source creation. This means that whenever a large corporate employs them there is an agreement that everything they develop will be redistributed for free once the project has ben completed. Joel explained that too often work is created for a campaign and then shelved once it's completed. Open sourcing allows these ideas to be used again and pushed even further. </span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;"> </span> <span style="color: black; font-family: "Trebuchet MS", sans-serif;">A lovely example of how open sourcing can work is Hellicar & Lewis's work on Somantics. Orginally they were commissioned by Coca-Cola to work on the 24-hour music project. A studio session with Maroon 5 was streamed live and the composition of a song was directly influenced by tweets. This also included developing a touchscreen which tweets could be shown and manipulated on in real time. This technology was then re-imagined for the an entirely different purpose. <a href="http://somantics.org/" target="_blank">Somantics</a> is a suite of applications that encourages self expression in young people with Autistic Spectrum Conditions and other communication difficulties. Coca-cola was able to present their 24-hour music project in an innovative and unique way while also contributing posivitively to society by allowing this technology to then be freely shared and used to develop Somantics. </span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;">Here's some other tidbits from Joel's presentation:<br />
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Joel on open sourcing:<br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;">"Stand on each others shoulders, rather than each others toes" @<a href="https://twitter.com/hellicarlewis">hellicarlewis</a> on <a href="https://twitter.com/search/%23opensource">#opensource</a> <a href="https://twitter.com/search/%23creativity">#creativity</a> <a href="https://twitter.com/search/%23SPWgtn">#SPWgtn</a> <a href="http://t.co/PquQaCfK" title="http://twitter.com/JadeTang123/status/269186169311477760/photo/1">twitter.com/JadeTang123/st…</a></span><br />
<span style="color: black; font-family: "Trebuchet MS", sans-serif;">— Jade Tang (@JadeTang123) <a data-datetime="2012-11-15T21:12:39+00:00" href="https://twitter.com/JadeTang123/status/269186169311477760">November 15, 2012</a></span></blockquote>
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Joel on creating 'feedback loops' and experiences:<br />
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"I love websites but I've never cried in front of a website - stories are made in real life" Joel from Hellicar&Lewis <a href="https://twitter.com/search/%23spwgtn">#spwgtn</a><br />
— Nicole Williams (@envycollect) <a data-datetime="2012-11-15T20:35:31+00:00" href="https://twitter.com/envycollect/status/269176828764250112">November 15, 2012</a></blockquote>
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Joel on ideas: <br />
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'It doesn't matter how big your budget is, it will never cover the lack of an idea' So true and so motivating @<a href="https://twitter.com/hellicarlewis">hellicarlewis</a> <a href="https://twitter.com/search/%23SPWgtn">#SPWgtn</a><br />
— Eddy Helm (@eddyhelm) <a data-datetime="2012-11-15T21:26:24+00:00" href="https://twitter.com/eddyhelm/status/269189632908984320">November 15, 2012</a></blockquote>
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Joel on what we all could be doing: <br />
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"I bet we could explore the galaxy if we stopped being dicks for like five minutes" <a href="https://twitter.com/search/%23SPWgtn">#SPWgtn</a><br />
— Richard Walker (@richwalknz) <a data-datetime="2012-11-15T21:01:25+00:00" href="https://twitter.com/richwalknz/status/269183345118822401">November 15, 2012</a></blockquote>
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Joel on coding: <br />
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<a href="https://twitter.com/search/%23SPWgtn">#SPWgtn</a> @<a href="https://twitter.com/joelgethinlewis">joelgethinlewis</a> "everyone should learn to code" ... "if you can code, you can create value out of nothing"<br />
— The Big Idea, NZ (@thebigideanz) <a data-datetime="2012-11-15T20:53:34+00:00" href="https://twitter.com/thebigideanz/status/269181371224846336">November 15, 2012</a></blockquote>
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</span><span style="font-family: "Trebuchet MS", sans-serif;">Joel recommended </span><a href="http://processing.org/"><span style="font-family: "Trebuchet MS", sans-serif;">Processing.org</span></a><span style="font-family: "Trebuchet MS", sans-serif;"> as a good place to start if you want to learn basic coding.</span><br />
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</span> <span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif; font-size: large;"><b>Michael Ritchie / Revolver Film </b></span></span><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif; font-size: large;"><b></b></span></span> <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe2dki90O3kKKjL-XUgEWcC6YyL4YMmabAuzRg-EHKw65DNFlBLiU7pXilsLDIInGmtJwbliwH_VRWXXtcyd-rPugX9mDseotF1kSKdUoukVRhzUUis2FXmDKs4jyuA-cU-9hYGeaYzPE/s1600/michael_ritchie_lg.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe2dki90O3kKKjL-XUgEWcC6YyL4YMmabAuzRg-EHKw65DNFlBLiU7pXilsLDIInGmtJwbliwH_VRWXXtcyd-rPugX9mDseotF1kSKdUoukVRhzUUis2FXmDKs4jyuA-cU-9hYGeaYzPE/s1600/michael_ritchie_lg.jpg" /></a></div>
<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">Self effacing and full of humility Michael described how he once considered making commercials as what he would do until getting into real work like feature films. His self depreciation and continual apologies for not being Joel from Hellicar & Lewis weren't merited at all - his commerical work is beautiful. His <a href="http://www.youtube.com/watch?v=HlNg4Jgo6-Q">commerical for Subaru</a> was described by an attendee as "the best car ad I've ever seen" - yet there's not a car in sight! </span></span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">It's worth mentioning that Michael's humility was mirrored by all the speakers. It was a surprise to hear speakers, whose 2 minute hightlight reels floored me, talk so humbly. Also it helped me feel a little less like in a impostor in a room full of creatives!</span></span><br />
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</span> <span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">You may recognise this recent Revolver work:</span> </span><br />
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</span><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Trebuchet MS", sans-serif;"><b><u>The best thing to happen to advertising </u></b></span></span></div>
<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">For a production company that creates large budget television commercials it may seem bizarre that Michael described the fragmentation of media as the best thing to happen to advertising. In his eyes it's meant advertising has had to lift it's game. Closing the gap between 'commercials' and 'content', as Michael put it: </span></span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">"you can't make shit (ads)! They have to be as good as the programming around them if not better". </span></span></blockquote>
<span style="color: black; font-family: "Trebuchet MS", sans-serif;"> <span style="font-family: "Trebuchet MS", sans-serif;">It's no longer enough just to have the money for a TV campaign. Your commercials to be good enough to stand alongside the content they're placed within. Consumers choose to watch shows, but they're forced to watch ads. So make them as good as, if not better the, the show. Make them entertainment in themselves. </span><br />
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</span><span style="font-family: "Trebuchet MS", sans-serif;"><span class="Apple-style-span" style="background-color: white;">However, Revolver also understands that not all brands can afford epic TV productions like BNZ. And as media evolves and fragments a commercial isn't the only way to get your brand on TV. </span>Rather than convincing the industry that they'd learnt a new trick, Revolver created a new company "Will O_Rourke" to allow them work on different projects.</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;">Michael took us through one of Will O_Rourke's campaigns - a massive undertaking that involved pulling off hundreds of stunts on the same day - and was awarded a Cannes Lion Grand Prix. To change the public perception that the NAB (National Bank of Australia) was in bed <span style="color: black;">with the other major banks they orchestrated a public break up on Valentine's Day. </span></span></span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Trebuchet MS", sans-serif;">Here's how it went down...</span></span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;"></span> <span style="font-family: "Trebuchet MS", sans-serif;">The campaign created a huge amount of media attention on television, radio, newspaper and online - with much of it centred on how the stunts were pulled off. The results saw <b>$5 million of earned media in a single day</b>, the number 1 most tweeted topic on Twitter in Australia, a huge increase in NAB new accounts and applications, and has seen over 225,000 new customers join NAB.</span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;">With all this under his belt Michael Ritchie has finally stopped seeing the commercial industry as a stepping stone to other things, but as part of the entertainment realm.</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black;"><span lang="EN-US" style="font-size: large;"><b>Jessica Walsh / Sagmeister & Walsh</b></span></span></span></span><br />
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;">Graphic designer Jessica Walsh was by far the most anticipated speaker amongst our group and she lived up to all expectations. She started out by describing herself as a 'player'. Not in the 'multiple partners' way but in that she loved to play. She showed a 'scientific' graph proving that the more fun she had in the process of creating a campaign, the more people responded to the end result.</span><br />
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<span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">Underpinning Jessica's belief in the importance of play was some sound logic based on <a href="http://www.stuartbrownmd.com/" target="_blank">Stuart Brown's book PLAY</a>. Ranging from how playful animals have better survival rates in the wild to how play affects brain size and development. Also included was a particularly scary statistic on the percentage of people who test at creative genius level. While 98% of children under 5 years test as creative geniuses this figure plummets as we age (I will try to get the actual statistic). So the trick is not learning how to be creative, but how to stay creative. Jessica's advice was to do what you love and the money would follow.</span> </span></div>
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<span style="color: black;"> </span></span><span style="color: black;"> <span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Jessica showed us a selection of her work and explained how play influenced the end result. Here's where love of spray painting, red velvet cake and Zentai suits can lead if you play... and convince clients to purchase all of these things for you... </span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjelkBn0Wn_GTeW7FRzFCb3PH_Jq_Ecds6owyidj9O1zN5Fufz0R87d2F2a81h_DJF4_yFGyG1uhq9fs2nQ3_yZXuviH_shF4SyqGEEjiNApOJyPRRwdnxz5Nm-u1VIEapEWilqb8sdIRQ/s1600/Jessica+Walsh.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjelkBn0Wn_GTeW7FRzFCb3PH_Jq_Ecds6owyidj9O1zN5Fufz0R87d2F2a81h_DJF4_yFGyG1uhq9fs2nQ3_yZXuviH_shF4SyqGEEjiNApOJyPRRwdnxz5Nm-u1VIEapEWilqb8sdIRQ/s640/Jessica+Walsh.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: small;">Photos from <a href="http://www.behance.net/jessicawalsh">Jessica Walsh's Behance profile</a> - check it out to see more of her creations </span></td></tr>
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</span><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u></u></span></span><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Creativity thrives off constraints</u></span><br />
<span lang="EN-US" style="font-family: "Trebuchet MS", sans-serif;">Being as succesful and sought after as Sagmeister & Walsh means that you can pick and choose your clients and projects. This also means you may be given a broader scope as clients are open prepared to offer a blank slate. But Jessica Walsh pointed out that creativity often needs contraints and rules to puch against and work within. So she often creates her own contsraints. This was a case with their work with Lebanese luxury retailer Aishti - the self imposed contraint was that the advertising would always include the distinctive yellow packaging box. </span> </span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVMQ03IWSFKxs3L1ZYg9EEs8ajHKwhzewrymX3gC4Vcg3lODjEhplyUfQd0hmoxUpH4pTD5PgF4lCa3An3nYDCb9f69AM1tlqOfffTn3A-JbesTGlGLwiPSWR0jxHsqzPaLCPvjsbOcv0/s1600/Aishti+Advertising+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "Trebuchet MS", sans-serif;"><img border="0" height="428" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVMQ03IWSFKxs3L1ZYg9EEs8ajHKwhzewrymX3gC4Vcg3lODjEhplyUfQd0hmoxUpH4pTD5PgF4lCa3An3nYDCb9f69AM1tlqOfffTn3A-JbesTGlGLwiPSWR0jxHsqzPaLCPvjsbOcv0/s640/Aishti+Advertising+2.jpg" width="640" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"><em>Aishti boxes starring in print advertising as gold bars, works of art and retail therapy</em></span></td></tr>
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Trebuchet MS", sans-serif;">Final Word</span></span></h3>
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<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">Each of the Semi Permanent speakers were clearly creative genuises in their own right, and each knew how to translate their experiences into meaningful stories and lessons. </span></span></span><br />
<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><br />
</span></span> <span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">Despite the wide variety <span style="background-color: white;">of design disciplines covered the speakers all seemed be on the same wave length: </span></span></span></span></div>
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<li><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Trebuchet MS", sans-serif;">Each described what they did as story telling</span></span></span></li>
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<li><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Trebuchet MS", sans-serif;">Each placed more importance on the idea than the execution </span></span></li>
<li><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Each was involved in a wide range of work from corporate campaigns to hobby projects to unpaid charity work</span></span></li>
<li><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Each speaker advocated doing what you love</span></span></li>
<li><span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Each seemed truly grateful that they got to do what they loved everyday </span></span></li>
</span></ul>
<span style="color: black; font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">Given that Semi Permanent Wellington 2012 was a sell out there's probably a few deisgners who won't appreciate this suggestion... if you're in marketing or advertising get along to Semi Permanent Wellingotn 2013 - or any other SP event. It's never a bad idea to listen to creative people, be inspired, be surprised or be delighted.</span><br />
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<span style="font-family: Trebuchet MS;"><strong>Thank you Semi Permanent Wellington - you lived up to all the tales I was told!</strong> </span><br />
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</span>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com2tag:blogger.com,1999:blog-3598976876780113193.post-2871323057512314602012-10-25T12:19:00.001+13:002012-10-28T15:24:12.085+13:00Unlock the 007 in you <span style="font-family: "Trebuchet MS", sans-serif;">It's work like this that made me become a marketer. Bravo Coke!</span><br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="360" src="http://www.youtube.com/embed/RDiZOnzajNU" width="640"></iframe><br />Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-30223331273401270982012-10-05T15:12:00.000+13:002012-10-28T15:27:25.424+13:00A bank with personality <span style="font-family: "Trebuchet MS", sans-serif;">It's not often you think of a bank as having a personality, or better yet a sense of humour. I had to chuckle when I saw this print ad by Kiwibank inviting NZ columnist Kerre Woodham. It's nicely played and a good approach to the bank switching wars currently in progress. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3EmdMbrBikWrZ1pqLFfMDZ3GU1LhRtAudo_l5GNkacPZnP0X02o_UiAXaqZz7nLg7EFgOyCDUnqCrCDcyWrH7QVy1U1s3wKEpIneMAHfI_mJ051hVwLX7c3ntI1FXRbq-u-YhEtSVsfg/s1600/Kiwibank_Kerre+Woodham.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "Trebuchet MS", sans-serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3EmdMbrBikWrZ1pqLFfMDZ3GU1LhRtAudo_l5GNkacPZnP0X02o_UiAXaqZz7nLg7EFgOyCDUnqCrCDcyWrH7QVy1U1s3wKEpIneMAHfI_mJ051hVwLX7c3ntI1FXRbq-u-YhEtSVsfg/s640/Kiwibank_Kerre+Woodham.jpg" width="454" /></span></a></div><span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">For those of you unaware - National Bank will soon be rebranded with customer account being switched to National's owner ANZ bank.</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;">With so much potential to draw National Bank customers to change banks it' suprising that most advertising is focused on brand without compelling reasons to make the jump. At the end of the day, even if customers don't like losing the NB Bank brand, it's still easy to do nothing than actively switch from ANZ. </span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;">Here's what some of other NZ banks are doing to get entice National Bank customers across: </span><br />
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<h3><span style="color: #8b37cd; font-family: "Trebuchet MS", sans-serif;"><b>TSB</b></span></h3><span style="font-family: "Trebuchet MS", sans-serif;">Went with the "everyone hates" Australians angle... </span><br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="360" src="http://www.youtube.com/embed/GamvQ6ktlRM" width="640"></iframe><br />
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<h3><span style="font-family: Trebuchet MS;"><span style="color: #8b37cd; font-family: "Trebuchet MS", sans-serif;">ASB</span></span></h3><span style="font-family: Trebuchet MS;">Used their switching print ad to promote their Canstar Online Banking Award and position themselves as being alot like National Bank. <br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-family: Trebuchet MS;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9ktJdg4iUR3ZhqPY1MTmWXNV_lr9s9-japZDltIkb39OqeNsb8rIbcOIjpa8g2cXajRgEm2GIfhZVGojXccNwUx2pN9PTnvNfhZF_bEHhH5vZPNI5DVkQYaPl4o_4r0neLDpUFxIC5JQ/s1600/asb_farewell_black_beauty.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9ktJdg4iUR3ZhqPY1MTmWXNV_lr9s9-japZDltIkb39OqeNsb8rIbcOIjpa8g2cXajRgEm2GIfhZVGojXccNwUx2pN9PTnvNfhZF_bEHhH5vZPNI5DVkQYaPl4o_4r0neLDpUFxIC5JQ/s640/asb_farewell_black_beauty.png" width="443" /></a></span></div><span style="font-family: Trebuchet MS;"> </span><br />
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<h3> </h3><h3><span style="color: #8b37cd; font-family: "Trebuchet MS", sans-serif;">Westpac </span></h3><span style="font-family: "Trebuchet MS", sans-serif;">Went down the kindergarten route with a colour metaphor - I like the simplicity but lacks an arguement for choosing Westpac over other banks. </span><br />
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<h3><span style="color: #8b37cd; font-family: "Trebuchet MS", sans-serif;">BNZ</span></h3><span style="font-family: "Trebuchet MS", sans-serif;">And perhaps the most interesting campaign is from BNZ. Although not a switching campaign as such their well timed </span><a href="http://www.stoppress.co.nz/blog/2012/10/conversation-economy-bnzs-craig-herbison-thinking-behind-be-good-money-teaser-campaign"><span style="font-family: "Trebuchet MS", sans-serif;">teaser campaign</span></a><span style="font-family: "Trebuchet MS", sans-serif;"> created public debate around the purppose of money that has raised BNZ's profile recently... </span><br />
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<h3><span style="color: #8b37cd; font-family: "Trebuchet MS", sans-serif;">ANZ </span></h3><span style="font-family: "Trebuchet MS", sans-serif;">And course ANZ is busy convincing National Bank customers that nothing will change. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5J3FjZfMpKPUQjSB6wBzgd8VOIk5URV9PJxYfy_rtdq-_wn_lqsDH8wllmrD5MqcpaphRueDbIN59SkYnmkdjLI1c_-Y5oa4-nXGGVxi1if7BQk4wPb4iBWcYquon34mfOI08pzkMA5s/s1600/ANZ_National+Bank+switch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5J3FjZfMpKPUQjSB6wBzgd8VOIk5URV9PJxYfy_rtdq-_wn_lqsDH8wllmrD5MqcpaphRueDbIN59SkYnmkdjLI1c_-Y5oa4-nXGGVxi1if7BQk4wPb4iBWcYquon34mfOI08pzkMA5s/s400/ANZ_National+Bank+switch.jpg" width="300" /></a></div>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0tag:blogger.com,1999:blog-3598976876780113193.post-20706074344935726532012-08-05T20:49:00.000+12:002012-10-27T11:00:09.938+13:00One lonely polar bear<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Television will always be one of the most effective advertising mediums for conveying emotion. TV commercials allows brands the opportunity to entertain, amuse, inform or move an audience like no other medium. If the budget allows a TV campaign is a fantastic way for a charity to tug at the heartstrings and most importantly inspire action. </span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">I dare anyone to watch Greenpeace's "homeless polar bear" and not be moved. </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">While I'm not the usual Greenpeace supporter, this ad interrupted my TV viewing and made me want to <a href="http://www.savethearctic.org/">head online and find out more</a>. And yes, as a result I did sign the petition, the power of a TV ad. </span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The campaign has some big names supporting it including Sir Paul McCartney, The Red Hot Chilli Peppers, Radiohead (the soundtrack to the ad is their song "Everything in it's place") and Jude Law (who voices the ad). </span><br />
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</span><iframe allowfullscreen="allowfullscreen" frameborder="0" height="360" src="http://www.youtube.com/embed/4XpF04nximI?rel=0" width="640"></iframe><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If you too feel moved to action, visit www.savethearctic.org to sign the petition.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></div>
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span><br />
<a name='more'></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The poor homeless polar bear in the Greenpeace commercial is actually a human operated puppet commissioned specifically for the campaign. The polar bear has been appearing in major cities and landmarks across the globe to raise awareness for Greenpeace's Save the Arctic mission. </span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW1V297DPgJrEGYb5GmINca7gTxhCOqV2R2tqhfFV7zC54UDJD51XN7Kgk_LwvWPfG2Ps9oSPkQtF2Y4D6fJ89mg3g3XWCI-m5mxfpPfmRUSd0um7yF0WFlk3AKWx9rJzQe1XUl8m_A_Q/s1600/polar+bear_London.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="416" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW1V297DPgJrEGYb5GmINca7gTxhCOqV2R2tqhfFV7zC54UDJD51XN7Kgk_LwvWPfG2Ps9oSPkQtF2Y4D6fJ89mg3g3XWCI-m5mxfpPfmRUSd0um7yF0WFlk3AKWx9rJzQe1XUl8m_A_Q/s640/polar+bear_London.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: small;"><i>Chilling with crowds at the Tower of London via <a href="http://www.dailymail.co.uk/news/article-2162940/Now-theres-dont-day-Lost-polar-bear-meets-Mounted-Cavalry-Whitehall-straying-long-way-home-going-on.html">The Daily Mail</a></i></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz3OCXZqn8gDmcqsHDbHSiQ4F4N1G9as9fi55JANJ7ZwaAXDwQQKAo1PYDk_2BS38Dp4mxSHGeRvmo-BHOn2GUsZf2yeVPLfgB_KI0q4JrNNJ7m7e9yNZizFh5QqKWXRrq1kLF8wR-iDs/s1600/polar+bear_Madrid.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz3OCXZqn8gDmcqsHDbHSiQ4F4N1G9as9fi55JANJ7ZwaAXDwQQKAo1PYDk_2BS38Dp4mxSHGeRvmo-BHOn2GUsZf2yeVPLfgB_KI0q4JrNNJ7m7e9yNZizFh5QqKWXRrq1kLF8wR-iDs/s640/polar+bear_Madrid.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: small;"><i>Meeting tourists at Retiro park lake in Madrid - via <a href="http://www.daylife.com/photo/0clf1ksgWuf8X?__site=daylife&q=polar+bears">Daylife.com</a></i></span></td></tr>
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">And here's a couple of print ads, just in case you weren't already convinced to sign the petition at www.savethearctic.org! (ads from <a href="http://www.ads-ngo.com/tag/polar-bear/">Creative Advertising for NGOs</a>)</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span>Nicole Williamshttp://www.blogger.com/profile/13254237283998049131noreply@blogger.com0