Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


6 July 2011

Nike Stadium Shoe Box

This creative Nike shoe box won a Cannes Lion in 2007. A limited edition of boxes were printed to look like a soccer stadium when opened. By itself this is a cool packaging idea but this was taken a step further with embedded sound chips. When you opened the box you not only saw the stadium but heard the crowd cheering! 

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