7 June 2012
There's always a lot of talk about social media and what it can do for brands but it's hard to separate the facts from the hype. I was the guest judge for Social Media NZ's Best Use of Social Media Award for June and decided this honour should go to Whitaker's for their Chocolate Lover's Facebook page. I sat down with Jasmine Griffin, Brand Manager at Whittaker's to learn about what they are doing and what results they are achieving. From sell out product launches to having over 129,000 fans these guys are a shining example of how social media should be done. It was a fascinating discussion with valuable lessons for anyone using Facebook to promote a business or a brand. You can read the full article here.
I would love to hear your feedback - please leave a comment here or on the Social Media NZ site with your thoughts.
2 June 2012
The Olympics is now just a couple of months away and hoping to gain some of the associated glory of the games sponsors are launching their campaigns. Cadbury, Coca-Cola and Sky so far released TV campaigns but brands with slightly smaller budgets need to find other ways to leverage their involvement. Moa, the official beer of the NZ Olympic team have launched a Facebook competition allowing you to shout an Olympian a Moa.