ASB's current marketing campaign "Succeed On" is all about celebrating successes, large or small. I think creating a Facebook app that trades "likes" for a lower home loan rate is a success worth celebrating. Other than being a great idea, the execution is pretty envy worthy.
27 June 2013
25 June 2013
Some effective bus advertising for St John that made me stop and think. The illustration of a relatable and easy to comprehend statistic makes this a powerful message.
It's St John's appeal week, you can donate on their website.
What do you think? Does this approach make you more likely to donate?