Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


27 June 2013

ASB Succeeds On Facebook

ASB's current marketing campaign "Succeed On" is all about celebrating successes, large or small. I think creating a Facebook app that trades "likes" for a lower home loan rate is a success worth celebrating. Other than being a great idea, the execution is pretty envy worthy. 

25 June 2013

Effective Bus Advertising for St John

Some effective bus advertising for St John that made me stop and think. The illustration of a relatable and easy to comprehend statistic makes this a powerful message. 

It's St John's appeal week, you can donate on their website.

What do you think? Does this approach make you more likely to donate?