"Christmas is the season when you buy this year's gifts with next year's money." ~ AnonWith Christmas less than a one month away, silly season advertising is ramping up. Swimming against this tide these bus shelters caught my eye. Sorted (The Retirement Commission) has extended their "Dumb Debt" campaign to address our Christmas spending habits. This post by Sorted shows how true the above quote actually is for many New Zealanders.
What I like about this campaign is the copy writing - without sounding patronising it highlights the juxtaposition between our actions and thoughts. It reminds us of the longterm consequences of silly season splurging. A pretty effective message that cuts through the Christmas ad clutter.