I'd heard great things about Semi Permanent Auckland so when a one-day Wellington conference was announced it was the perfect opportunity to see what all the fuss was about. Secretly I was a little concerned that I would stand out amongst all the proper creative types. Heading along with three super talented graphic designers I did feel like a bit of an impostor.Upon arrival I half expected a left brain - right brain quiz at the door. Luckily there weren't any admittance tests and I wasn't outted as the only marketer in the room. Semi Permanent Wellington turned out to be well worth the hype and far more relevant to marketing than I'd expected. In fact, the only point I felt out of place was when Jon DRPNZ, Wellington based street artist, used crime scene tape to connect the negative space between a few confused volunteers. I don't think I was alone in this feeling though!
So here's some of the wisdom I gleaned from just a couple of the Semi Permanent speakers (and attendees) - hopefully it will encourage you to attend in 2013...
