There's always a lot of talk about social media and what it can do for brands but it's hard to separate the facts from the hype. I was the guest judge for Social Media NZ's Best Use of Social Media Award for June and decided this honour should go to Whitaker's for their Chocolate Lover's Facebook page. I sat down with Jasmine Griffin, Brand Manager at Whittaker's to learn about what they are doing and what results they are achieving. From sell out product launches to having over 129,000 fans these guys are a shining example of how social media should be done. It was a fascinating discussion with valuable lessons for anyone using Facebook to promote a business or a brand. You can read the full article here.
I would love to hear your feedback - please leave a comment here or on the Social Media NZ site with your thoughts.
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