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31 January 2014

Westpac Stadium Wows With Direct Mail

When my boss handed this to me he said "You'll like this, it's marketing gone mad". And he was so right. This direct mailer for Westpac Stadium's membership renewal drive is seriously impressive!

The mysterious black box housed a Viewmaster with a highlights reel of the events and sports games that have been hosted by Westpac Stadium since it opened in 2000. A brilliant way of reminding members of the memories they've enjoyed and encouraging renewals. 

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