It's work like this that made me become a marketer. Bravo Coke!
25 October 2012
5 October 2012
A bank with personality
It's not often you think of a bank as having a personality, or better yet a sense of humour. I had to chuckle when I saw this print ad by Kiwibank inviting NZ columnist Kerre Woodham. It's nicely played and a good approach to the bank switching wars currently in progress.
For those of you unaware - National Bank will soon be rebranded with customer account being switched to National's owner ANZ bank.
With so much potential to draw National Bank customers to change banks it' suprising that most advertising is focused on brand without compelling reasons to make the jump. At the end of the day, even if customers don't like losing the NB Bank brand, it's still easy to do nothing than actively switch from ANZ.
Here's what some of other NZ banks are doing to get entice National Bank customers across:
For those of you unaware - National Bank will soon be rebranded with customer account being switched to National's owner ANZ bank.
With so much potential to draw National Bank customers to change banks it' suprising that most advertising is focused on brand without compelling reasons to make the jump. At the end of the day, even if customers don't like losing the NB Bank brand, it's still easy to do nothing than actively switch from ANZ.
Here's what some of other NZ banks are doing to get entice National Bank customers across:
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