Battle of the Burgers (and Billboards)

Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them. 

What do you think a clever ploy or dirty tactics?  

Click read more to see more examples of international billboard wars!

Lorde Thanks Fans With Full Page Ad

As most know, Lorde is an extraordinary singer who has quickly risen to meteoric fame, and become a national icon. Her success is in part due to her intuitive understanding of her own personal brand and how to market herself. A perfect example is this full page ad she placed in the NZ Herald after winning two Grammys and prior to her Laneways concert.