When my boss handed this to me he said "You'll like this, it's marketing gone mad". And he was so right. This direct mailer for Westpac Stadium's membership renewal drive is seriously impressive!
31 January 2014
25 January 2014
Big Day Out - Marketing to music festival masses
Last week Big Day Out returned after a year off in 2013 and found a new home at Auckland's Western Springs. The festival headliners Pearl Jam and Snoop Dogg along with countless other world class bands drew back around 41,000 fans.
Amongst the tiny jean cut-offs and flower head bands were plenty of brands vying for attention. Here's a couple that caught my eye (click read more below):
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