Overseas it is commonplace for cabs to have small TVs installed to play advertising on a loop. However in New Zealand taxi advertising hasn't reached that level... yet. Cabs frequently have advertising signage on the outside but this was the first example I had seen inside the car.
The signage caught my eye poorly due to it's novelty factor. What was really clever was that the cab the driver also offered me a product sample. Having just jumped off an early morning flight and having skipped breakfast I was actually pretty pleased to accept it. If I hadn't seen the advertising my reaction may have differed. Accepting food from strangers isn't something I make a habit of. What's even better was the sample tasted great and I'm planning to purchase as a result. Honestly, I wouldn't have looked twice at the product on the supermarket shelf.
The targeting of time poor business travellers during the morning was spot on. Well done Mother Earth!