Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


12 November 2011

Augmented Reality Uses - Part 5

Use #5: Help People Find You

It's the sort of problem that keeps marketers awake at night... what if you customer can't find your product? What if they settle for the competition because you're not stocked? If your customer was walking down a street, any street, would they know your closest retailer? 

What if you could ensure that customers allows knew how you find and purchase your products? Augmented reality allows your brand to be in your customers backpocket in the form of a digital map. 

Here's a couple of examples of how augmented reality is being used to ensure customers can always find a brand... by putting an interactive map in their back pockets. 

Stella Artois Le Bar Guide 

Nearest Tube AR App 

Author Profile: Nicole Williams

A self-professed geek with an insatiable appetite for learning. While completing a BCA in Marketing and Commercial Law at Victoria University, Nicole worked her way up from an entry-level position to Marketing Manager (in just 3 years). She created The Envy Collection to showcase clever and inspiring advertising and marketing ideas.  

Connect with Nicole on Twitter - @envycollect

No comments:

Post a Comment