Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


10 November 2011

Augmented Reality Uses - Part 4

Use #4: Your Virtual Dressing Room   
Augmented reality means your dressing room can be anywhere - even in your customers home! Virtual showrooms and dressing rooms lower barriers for those not keen on pushy salespeople in store or preserve the anonymity of exclusive clients, augmented reality allows consumers to try on your merchandise wherever they are. 

Tissot Watches
Tissot Watches took to the street outside Harrods to allow passerbys to try on their watches using augmented reality wristbands. The same technology is used on the Tissot website, allowing viewers to try on the full range in their own homes by simply printing a wristband. Try for yourself on the Tissot website. 

Author Profile: Nicole Williams

A self-professed geek with an insatiable appetite for learning. While completing a BCA in Marketing and Commercial Law at Victoria University, Nicole worked her way up from an entry-level position to Marketing Manager (in just 3 years). She created The Envy Collection to showcase clever and inspiring advertising and marketing ideas.  

Connect with Nicole on Twitter - @envycollect

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