Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


29 August 2011

Auckland Tourism wraps Tower building

One of the New Zealand's largest (if not the largest) outdoor graphics has just appeared in Auckland. The graphic covers the Tower Building and is 23 metres wide and 54 meters high. It was installed by a team of abseilers who put it together as individual panels. 

The sign advertises the upcoming Rugby World Cup by Auckland Tourism. While we're envying, Auckland rate payers don't seem as enamored with the sign, one person commenting on Stoppress "Cool? Taxpayers money spent on a ostentatious and passive print advertisement blown up onto a building? Ogilvy must be laughing all the way to the bank. Thanks Len. All that sustainable talk about public transport and you're wrapping buildings for kicks?" - Ouch!
 Envied at Stoppress

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