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27 August 2011

NZ Fashion Week: Absolut Studio

An earlier Envy Collection post envied the Huffer and Absolut collaboration and this month the fashion connection was taken further by the vodka brand with the launch of The Absolut Studio. Designed as a creative space to showcase the best of fashion, art and music across Fashion Weekend (2-3 September). 

Three signature cocktails have been created to represent designers Huffer, Hailwood and Lonely Hearts Club. These can be sampled at the studio along with upcoming New Zealand musicians who will play throughout the weekend. There will even be a set by the DJ duo People of Paris - who is made up of Marc Moore (of Stolen Girlfirends Club) and Steve Dunstan (of Huffer). Mixology sessions with Absolut's mixologist Chris Harrop will school on this and more cocktails.
Click to view the Absolut Fashion site

The Lonely Hearts cocktail contains lime, sugar syrup, mint, soda and pear vodka - yum! 
For those not able to make it to the Absolut Studio, the signature cocktails are being sold at participating bars in the lead up to NZFW and until the 15th of September. Buying Absolut at participating retailers and bars will also qualify consumers to enter a draw for a trip for two to the fashion capital Milan. 
The Absolute NZ Fashion Week campaign was created by Whybin\TBWA\Tequila , Auckland.

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