Tuatara Beer's answer to the overpriced Adidas All Black's Jersey...
If you're based in NZ it's likely you would have seen the recent PR disaster by Adidas, who was caught red-handed charging NZ All Blacks fans a premium for official Rugby World Cup jerseys. When questioned why fans could get them cheaper online from overseas, Adidas' response was it was required to allow the huge investment into NZ rugby... they're not rip off merchants, they're really philanthropists! To add insult to injury they also pressured online retailers to remove New Zealand from their distribution.
Well long story short Tuatara beer (and agency Y&R) created this novel print ad, giving punters a $2 (cost of newspaper) rugby jersey, leaving them with more money for beer! Simply fold and cut!
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