Looking back at NZ Fashion Week, the underlying marketing trend was enabling fans direct contact. The stand out in my view was designer Kathryn Wilson's use of social media. Through a Facebook event, she cleverly allowed fans from outside the industry direct access to her new collection.
A self-professed geek with an insatiable appetite for learning. While completing a BCA in Marketing and Commercial Law at Victoria University, Nicole worked her way up from an entry-level position to Marketing Manager (in just 3 years). She created The Envy Collection to showcase clever and inspiring advertising and marketing ideas.
Connect with Nicole on Twitter - @envycollect