Fashion's Night Out
Fashion's Night Out (FNO) was started by Anna Wintour (Editor-in-Chief of Vogue) and designer Diane Von Furstenberg in 2009 as a way to bring designers, retailers and customers together for NY Fashion Week. Their goal was to create buzz for fashion while avoiding the endless discounting mentality that the recession had created. The FNO vehicle created unique events where retailers, celebs and designers mingle with consumers. It has grown into thousands of events across America and globally.
Barbie's FNO Scavenger Hunt
|Scavenger Hunt Barbie's dressed in designer's outfits and QR codes|
|Hop-on-hop-off Barbie buses transported the Scavenger hunters around New York|
Barbie's Social Stats
There is definietly an audience waiting to connect with Barbie and hear her advice on fashion (and it's not all pink, pink pink on barbieblog.com!)
- Twitter (@barbiestyle) - 72,090 followers
- Facebook (facebook.com/barbie) - 2,592,942 fans
- YouTube (youtube.com/barbie) - 6,748 subscribers (Over 600k views on the "Barbie and Ken are back together" video!)
- Foursquare (foursquare.com/barbie) - 3,270 followers
But how many 20-30 somethings would actually buy a Barbie? Where's the connection to creating actual sales? The event was used to promote the launch Barbie's latest career "Video Girl" - a Barbie with an actual working camera installed inside her!
Photos sourced from Barbie Loves FNO
A self-professed geek with an insatiable appetite for learning. While completing a BCA in Marketing and Commercial Law at Victoria University, Nicole worked her way up from an entry-level position to Marketing Manager (in just 3 years). She created The Envy Collection to showcase clever and inspiring advertising and marketing ideas.
Connect with Nicole on Twitter - @envycollect