Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


21 September 2011

The World's First Interactive Tattoo

The Ballentine's catchphrase "Leaves An Impression" couldn't be taken more literally than through a tattoo. Signalling a fairly permanent acceptance of new media, a man in France has recently been given the world's first interactive tattoo as part of Ballantine's "Celebrate Original Minds" campaign. At the centre of the piece is a QR code that when scanned reveals a video, essentially "animating" the static tattoo. Given that a QR Code will fail to function if a single square is out of place, I'm certain some extra care would have been taken checking this stencil!

Sharing the Impression
The campaign is linked the Ballentine's Facebook where fans can view videos of creative minds at work. So far over 130,000 fans have joined the page with what has left an impression on them through to daily creative inspiration fuelling conversations between members.

To see what the QR Code reveals watch this video: 

Author Profile: Nicole Williams

A self-professed geek with an insatiable appetite for learning. While completing a BCA in Marketing and Commercial Law at Victoria University, Nicole worked her way up from an entry-level position to Marketing Manager (in just 3 years). She created The Envy Collection to showcase clever and inspiring advertising and marketing ideas.  

Connect with Nicole on Twitter - @envycollect

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