Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


25 September 2011

Shopping for a good cause: Glassons Opens Cure Shop

Back in 2004, Glassons embarked on their first designer collaboration to raise funds for the New Zealand Breast Cancer Research Trust. Partnering with Karen Walker, the retailer produced a series of tee shirts with money for each sale going to the NZBCRT. NZ woman embraced the collection supporting this great cause and the cute Karen Walker designs.

Seven years on the project has grown up and stepped up to a whole new level. Glassons have opened "Cure Shop" which will act as a dedicated concession store in all Glasson retail stores and online at glassons.com. 

Shopping for a good cause while getting access to NZ's best designers at bargain prices - WIN, WIN! 

The Designers

Participating designers include Karen Walker, Zambesi, Twenty-Seven Names, Ruby, Trelise Cooper, Cybele and Huffer. Spoilt for choice, each designer will have their own signature tee alongside a selection of products including summer favourites like inflatable beach chairs, swimwear, a tote bag, head scarves, wide-brim hats and more.

Glassons.com online shop here Cure Shop 

My Favourites

Left to right - Zambesi Tee, Trelise Copper Swimsuit & Cybele Tee all available at the Cure Shop

Author Profile: Nicole Williams

A self-professed geek with an insatiable appetite for learning. While completing a BCA in Marketing and Commercial Law at Victoria University, Nicole worked her way up from an entry-level position to Marketing Manager (in just 3 years). She created The Envy Collection to showcase clever and inspiring advertising and marketing ideas.  

Connect with Nicole on Twitter - @envycollect

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